Darden University of Virginia (USA)
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Heinz Ketchup: Pricing the Product Line
Wilcox; Ronald T.; Goldberg; RebeccaCase DARDEN-M-0777-EMarketingAn iconic American brand must determine how to maximize net profit by increasing the sales of its highest-margin items in the face of constant retailer pushback including reduced shelf space and promotional support of those same products. This case is suitable for required MBA marketing courses as well as pricing and brand management electives at both the undergraduate and MBA levels. The analytics of the case assume that students can calculate b...Starting at €8.20
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Translating Personal Tragedy into Action: Starting the Dr. Lorna Breen Heroes' Foundation
Matherne, G. Paul; Orr, Emily Jane; Behrman, KatelynCase DARDEN-E-0462-EBusiness Ethics and Corporate Social ResponsibilityIn 2020, Jennifer and Corey Feist started the Dr. Lorna Breen Heroes’ Fund in memory of Jennifer’s sister. As the head of the emergency department at a Manhattan hospital, Lorna Breen had treated patients at hospitals overwhelmed by the COVID-19 pandemic,Starting at €8.20
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Food Runners (A): Nowhere to Run to
Matherne, G. Paul; Orr, Emily JaneCase DARDEN-OM-1703-EService and Operations ManagementMary Risley was as stunned as the rest of the country by the rapid shutdown of the economy in early March of 2020 in response to COVID-19. Risley was the founder of Food Runners, a San Francisco-based nonprofit that helped match the excess in the food industry with the social need of feeding the hungry. Before the pandemic hit, the organization had over 250 active volunteers who brought food, which had been donated by restaurants and other busine...Starting at €8.20
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Food Runners (B): A New Path?
Matherne, G. Paul; Orr, Emily JaneCase DARDEN-OM-1704-EService and Operations ManagementMary Risley was as stunned as the rest of the country by the rapid shutdown of the economy in early March of 2020 in response to COVID-19. Risley was the founder of Food Runners, a San Francisco–based nonprofit that helped match the excess in the food industry with the social need of feeding the hungry. Before the pandemic hit, the organization had over 250 active volunteers who brought food, which had been donated by restaurants and other busine...Starting at €5.74
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COVID-19 Testing: How Hard Can It Be (A)
Matherne, G. Paul; Orr, Emily JaneCase DARDEN-E-0455-EBusiness Ethics and Corporate Social ResponsibilityIn early March 2020, Amy Mathers, a physician and faculty member at the University of Virginia Health System (UVA Health), contemplated how UVA Health could get access to COVID-19 testing - and fast. The first patients with COVID-19 symptoms had arrived at the UVA hospital that week, but hospital staff had no ability to confirm the cases. Waiting seven days for a commercial result meant wasting precious isolation rooms and gear if the patient was...Starting at €8.20
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Heinz Ketchup: Pricing the Product Line - Teaching Note
Wilcox; Ronald T.Teaching Note DARDEN-M-0777TN-EMarketingTeaching note for product M-0777Starting at €0.00
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COVID-19 Testing: How Hard Can It Be (B)
Matherne, G. Paul; Orr, Emily JaneCase DARDEN-E-0456-EBusiness Ethics and Corporate Social ResponsibilityIn early March 2020, Amy Mathers, a physician and faculty member at the University of Virginia Health System (UVA Health), contemplated how UVA Health could get access to COVID-19 testing - and fast. The first patients with COVID-19 symptoms had arrived at the UVA hospital that week, but hospital staff had no ability to confirm the cases. Waiting seven days for a commercial result meant wasting precious isolation rooms and gear if the patient was...Starting at €5.74