Darden University of Virginia (USA)
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Motorcowboy: Getting a Foot in the Door (A)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0814-EMarketingAs part of the Google Online Marketing Challenge, a team of Darden students devises an AdWords campaign for Motorcowboy, an online source of custom footwear that caters to segments as varied as motorcycle police, cross-dressers, movie buffs, equestrians, and plus-size individuals. When an initial keyword list yields low traffic, the team must adapt its approach. This three-part case illustrates the segmentation process and the relative merits of ...Starting at €8.20
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Motorcowboy: Getting a Foot in the Door (B)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0815-EMarketingThis continuation of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, recounts the Darden team's revised approach.Starting at €5.74
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Motorcowboy: Getting a Foot in the Door (C)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0816-EMarketingThis third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts.Starting at €5.74
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Mexico: From Crisis to Reforms and from Reforms to Crisis
Saffie, FelipeCase DARDEN-GEM-0205-EEconomicsAs he prepares for a 2023 meeting of General Electric Corp. (GE), Vladimiro de la Mora, president of GE Mexico, weighs the potential benefits and risks of nearshoring production to the Mexican border. Along with major ports that accessed both the Pacific and Atlantic Oceans and a 2,000-mile frontier shared with the United States, Mexico has a long history of trade and cooperation with the United States, supported by trade agreements and low labor...Starting at €8.20
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Determinants of Economic Growth: Supplemental Note
Saffie, FelipeTechnical Note DARDEN-GEM-0204-EEconomicsThis note works best when paired with two other Darden technical notes: "The IS/LM Model" (UVA-GEM-0126), and a note that directly supports this one, "Determinants of Economic Growth" (UVA-GEM-0202). This note provides a formal mathematical derivation to address recurring questions about the Solow model (see GEM-0202 for details). Using a detailed derivation that starts from the investment equation used in UVA-GEM-0126, it shows why population g...Starting at €8.20
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Determinants of Economic Growth: Supplemental Note
Saffie, FelipeTechnical Note DARDEN-GEM-0204This note works best when paired with two other Darden technical notes: "The IS/LM Model" (UVA-GEM-0126), and a note that directly supports this one, "Determinants of Economic Growth" (UVA-GEM-0202). This note provides a formal mathematical derivation toStarting at €8.20
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Determinants of Economic Growth
Saffie, FelipeTechnical Note DARDEN-GEM-0202-EEconomicsEconomic growth is a recent phenomenon in human history. This technical note explores this phenomenon in detail, examining the work of Nobel laureate Robert Solow, whose growth model is the dominant paradigm for practitioners when evaluating countries' growth prospects. For math-oriented readers, this note pairs well with a companion technical note, "Determinants of Economic Growth: Supplemental Note" (UVA-GEM-0204).Starting at €8.20