Darden University of Virginia (USA)
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The Apple iPhone - Teaching Note
Farris, Paul W.; Spekman, Robert E.; Mitchell, JamesTeaching Note DARDEN-M-0765TN-EMarketingTeaching note for product M-0765Starting at €0.00
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Scenario Planning
Liedtka, Jeanne M.; Chawla, Vikas; Wininger, James; Garrett, CarlTechnical Note DARDEN-BP-0501-ECorporate GovernanceThis note reviews the purposes, methods, and uses of scenario planning for strategic decision making under uncertainty.Starting at €8.20
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Salmones Puyuhuapi (A)
Pfeifer, Phillip E.; Echeverria, RafaelCase DARDEN-QA-0749-EDecision AnalysisThis case series is appropriate for undergraduate, MBA, executive education, and MBAExec audiences but is specifically designed for decision analysis, a first-year MBA core course. In the A case, Osvaldo Correa, CEO of Salmones Puyuhuapi (SP), must decide how to respond to news that the ISA virus has infected a competitor’s salmon farming site. The alternatives include harvesting SP’s 900,000 salmon two months early, waiting for the fish to grow ...Starting at €8.20
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Salmones Puyuhuapi Part I
Bodily, Samuel E.; Echeverria, Rafael; Pfeifer, Phillip E.Case DARDEN-QA-0776-EDecision AnalysisThis case series is appropriate for undergraduate, MBA, executive education, and MBA Exec audiences but is specifically designed for decision analysis, a first-year MBA core course. In the Part I case, Osvaldo Correa, CEO of Salmones Puyuhuapi (SP), must decide how to respond to news that the ISA virus has infected a competitor’s salmon farming site. The alternatives include harvesting SP’s 900,000 salmon two months early, waiting for the fish to...Starting at €8.20
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Salmones Puyuhuapi: Production Planning
Pfeifer, Phillip E.; Echeverria, RafaelCase DARDEN-QA-0753-EDecision AnalysisThis case is appropriate for undergraduate, MBA, and MBAE audiences, but is specifically designed for Decision Analysis and Decision Analysis and Optimization, first-year MBA electives. It is related to but separable from "Salmones Puyuhuapi (A)" (UVA-QA-0749). That A case was about whether to harvest salmon early due to the threat of a virus, and it used a simple approximation for relating the value of a harvested salmon to its live weight. This...Starting at €8.20
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The Apple iPhone (Abridged)
Farris, Paul W.; Spekman, Robert E.; Mitchell, JamesCase DARDEN-M-0851-EMarketingThis case describes the introduction of the Apple iPhone, including subsequent price reductions and market share goals. The case includes publicly available data on iPhone production costs, channel margins, and marketing costs. It concludes with the July 2008 introduction of the second-generation 3G iPhone.Starting at €8.20
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Salmones Puyuhuapi (B)
Pfeifer, Phillip E.; Echeverria, RafaelCase DARDEN-QA-0750-EDecision AnalysisThis case series is appropriate for undergraduate, MBA, executive education, and MBAExec audiences but is specifically designed for decision analysis, a first-year MBA core course. In the A case, Osvaldo Correa, CEO of Salmones Puyuhuapi (SP), must decide how to respond to news that the ISA virus had infected a competitor’s salmon farming site. The alternatives include harvesting SP’s 900,000 salmon two months early, waiting for the fish to grow ...Starting at €5.74
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Salmones Puyuhuapi (C)
Pfeifer, Phillip E.; Echeverria, RafaelCase DARDEN-QA-0751-EDecision AnalysisThis case series is appropriate for undergraduate, MBA, executive education, and MBAExec audiences but is specifically designed for decision analysis, a first-year MBA core course. In the A case, Osvaldo Correa, CEO of Salmones Puyuhuapi (SP), must decide how to respond to news that the ISA virus had infected a competitor’s salmon farming site. The alternatives include harvesting SP’s 900,000 salmon two months early, waiting for the fish to grow ...Starting at €5.74
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The Apple iPhone
Farris, Paul W.; Spekman, Robert E.; Mitchell, JamesCase DARDEN-M-0765-EMarketingThis case describes the introduction of the Apple iPhone, including subsequent price reductions and market share goals. The case includes publicly available data on iPhone production costs, channel margins, and marketing costs. It concludes with the July 2008 introduction of the second generation 3G iPhone.Starting at €8.20