Darden University of Virginia (USA)
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Business Plan Development: Overview
Fairchild, Gregory B.; Temkin, Jacqueline; Becker, BuzzExercise DARDEN-ENT-0231-EEntrepreneurshipThis exercise and its accompanying handouts, designed to be used in courses for non-MBA audiences that explore aspects of entrepreneurship, guide students through the development of their very own business plan. From researching and deciding on a business concept, to developing prospective customer profiles and understanding target markets, to creating financial and operations projections, this set of materials helps students step by step as they...Starting at €8.20
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Managing Brand Crisis: Bud Light Cracks Open a Can of Controversy - Teaching note
Whitler, KimberlyTeaching Note DARDEN-M-1043TNMarketingStarting at €0.00
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The University of Virginia Health System: The Next Generation of Quality Care and Patient Safety (A) - Teaching Note
Landel, Robert D.; Temkin, JacquelineTeaching Note DARDEN-OM-1608TN-EService and Operations ManagementTeaching Note for product OM-1608Starting at €0.00
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The University of Virginia Health System: The Next Generation of Quality Care and Patient Safety (B) - Teaching Note
Landel, Robert D.; Temkin, JacquelineTeaching Note DARDEN-OM-1610TN-EService and Operations ManagementTeaching Note for product OM-1610Starting at €0.00
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Managing Brand Crisis: Bud Light Cracks Open a Can of Controversy
Whitler, Kimberly; Baum, Dan; Pasquinelli, EmilyCase DARDEN-M-1043MarketingThis case provides a chronological view of Bud Light’s sponsorship of Dylan Mulvaney, a transgender influencer, and the resulting impact. It helps students and executives consider both the decision-making process when working with influencers and other promotional partners and the steps that can be taken to minimize (and even prevent) the damage that can occur when a brand and business crisis results from a partnership. Students can explore the c...Starting at €8.20