Darden University of Virginia (USA)
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Leica Camera: The Zeitgeist of Photography
Venkataraman, S.; Yemen, GerryCase DARDEN-S-0312-EStrategyThis field-based case uses Leica Camera, the famed German manufacturer of high-end cameras, to unfold circumstances that allow for an analysis of the firm’s competitive position. Having moved the well-loved German company from near bankruptcy during the digital revolution to a digital disrupter, Andreas Kaufmann, chairman and principal owner, had amassed an unblemished record in strategic decisions that turned the company around. The case open al...Starting at €8.20
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Lincoln Industries
Horniman, Alexander B.; Venkataraman, S.Case DARDEN-OB-0914-ELeadership and People ManagementWhat are the differences between being a good tactical leader and being a good strategic leader? As he nears retirement, Robert Lincoln muses about his successor at Lincoln Industries. The case describes the backgrounds of four potential successors, all of whom are tactically astute and very competent general managers. Lincoln realizes that the company is at a crossroads and wonders what it would take for his potential successors to graduate from...Starting at €8.20
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Rock Star or Shooting Star? (A) and (B) - Teaching Note
Isabella, Lynn A.; Gibson, MadelineTeaching Note DARDEN-OB-1198TN-ELeadership and People ManagementTeaching note for product OB-1198Starting at €0.00
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Food Marketing
Cian, Luca; Gibson, Madeline; Boichuk, JeffTechnical Note DARDEN-M-0966-EMarketingLiterature in food marketing provides many examples of implicit associations and tensions of which marketers should be aware. For example, a brand that positions its product as healthy and tasty may struggle to gain traction in the market because consumers tend to associate good-tasting food with low health value, and therefore assume healthy food tastes bad. Often, consumers make purchases based on heuristics and perceptions. This note provides ...Starting at €8.20
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Just: Positioned to Target Mainstream Tastes? (A) and (B) - Teaching Note
Cian, Luca; Boichuk, Jeff; Gibson, MadelineTeaching Note DARDEN-M-0956TN-EMarketingTeaching note for product M-0956Starting at €0.00
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The World is Flat...The World is Lumpy?
Yemen, Gerry; Venkataraman, S.Technical Note DARDEN-S-0191-EStrategySuitable for MBA, EMBA, GEMBA, and executive education programs, this note sets the stage to unfold an analysis of popular notions about how the world works. On one hand, some believe that global competition has created a flattened world and that globalization has leveled the playing field. Yet a zest to view the world as flat, others have said, results in an underestimation of the differences between countries-standardization, exact replication,...Starting at €8.20
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"Ought" to "Can": Questions for an Entrepreneurial Future
Sarasvathy, Saras D.; Venkataraman, S.Technical Note DARDEN-ENT-0132-EEntrepreneurshipThis technical note explores the broadening role of entrepreneurship as both an economic and societal force. Students learn that as a distinct problem-solving method, entrepreneurship is teachable and applicable to a wide variety of issues central to human well-being and social improvement. It is akin to the scientific method in its capability to generate both the means to achieve yesterday’s ends and the reasons to reject them in favor of new en...Starting at €8.20
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Hanging Gardens (A): Growing a Venture from an Acorn of an Idea
Venkataraman, S.; Craddock, JennyCase DARDEN-ENT-0213-EEntrepreneurshipThis is a four-part case series. In 2012, Leigh Nicholson, a self-employed IT consultant with a successful career that had spanned South Africa, Dubai, and London under her belt, joined forces with three friends to form Hanging Gardens, a cottage business that sold homemade hanging plant holders in their local suburb of Auckland, New Zealand, on the weekends. After spending the summer introducing customers to the products at the weekly market, Ni...Starting at €8.20
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Hanging Gardens (B): Weeding Out the Wrong Partners
Venkataraman, S.; Craddock, JennyCase DARDEN-ENT-0214-EEntrepreneurshipThis is a four-part case series. In 2012, Leigh Nicholson, a self-employed IT consultant with a successful career that had spanned South Africa, Dubai, and London under her belt, joined forces with three friends to form Hanging Gardens, a cottage business that sold homemade hanging plant holders in their local suburb of Auckland, New Zealand, on the weekends. After spending the summer introducing customers to the products at the weekly market, Ni...Starting at €5.74
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Hanging Gardens (D): Tending to New Services
Venkataraman, S.; Craddock, JennyCase DARDEN-ENT-0216-EEntrepreneurshipThis is a four-part case series. In 2012, Leigh Nicholson, a self-employed IT consultant with a successful career that had spanned South Africa, Dubai, and London under her belt, joined forces with three friends to form Hanging Gardens, a cottage business that sold homemade hanging plant holders in their local suburb of Auckland, New Zealand, on the weekends. After spending the summer introducing customers to the products at the weekly market, Ni...Starting at €5.74