Darden University of Virginia (USA)
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Cloud Computing
Laseter, Timothy M.; Coughenour, Alyssa; Webb, Jane; Boatright, Benjamin; Shaloudegi, KTechnical Note DARDEN-OM-1784Service and Operations ManagementThis technical note provides a general overview of cloud computing and how businesses are using it to achieve their digital goals. Specifically, this note outlines the different service models that cloud computing supports, including Infrastructure-as-a-Service, Platform-as-a-Service, and Software-as-a-Service. The note also details some of the advantages and disadvantages of cloud computing, and it reviews the cloud computing industry and some o...Starting at €8.20
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Transformational Gaming: Zynga's Social Strategy (B)
Werhane, Patricia H.; Mead, Jenny; Hartman, Laura P.; Christmas, DanielleCase DARDEN-E-0361-EBusiness Ethics and Corporate Social ResponsibilityThe B case of this three-case series outlines how Mark Pincus, with help from his sister Laura Hartman, began to implement his new brand of social strategy. Initial steps included two partnerships: (1) Zynga’s YoVille and the San Francisco SPCA; and (2) Mafia Wars and the Huntington’s Disease Society of America. A new program within Zynga was created: Zynga.org, which would focus on global problems and ways to address them. Its first project, in ...Starting at €5.74
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Transformational Gaming: Zynga's Social Strategy (A)
Werhane, Patricia H.; Mead, Jenny; Hartman, Laura P.; Christmas, DanielleCase DARDEN-E-0360-EBusiness Ethics and Corporate Social ResponsibilityIn January 2009, Mark Pincus, founder and CEO of the immensely popular and successful Zynga Game Network met with his sister Laura Hartman, DePaul University business ethics professor, to discuss building a new brand of corporate social strategy. Pincus wanted to find a way that Zynga could have a greater social impact on the world. He and Hartman talked about creating a new social strategy that would naturally flow out of Zynga’s success in deve...Starting at €8.20
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Transformational Gaming: Zynga's Social Strategy (C)
Werhane, Patricia H.; Mead, Jenny; Hartman, Laura P.; Christmas, DanielleCase DARDEN-E-0362-EBusiness Ethics and Corporate Social ResponsibilityFollowing the May 2010 Sweet Seeds campaign, Zynga announced that it would expand its FATEM partnership to build a school for children in Haiti who had been affected by the devastating earthquake in January of that year. In one week, more than 45,000 FarmVille users raised $110,000 through the purchase of virtual social goods. Sweet Seeds would be the first of several campaigns Zynga launched to raise funds for the school. In the meantime, Zynga....Starting at €5.74
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Gender Issues in the Workplace - Teaching Note
Freeman, R. Edward; Manthy, Lynn; Mead, JennyTeaching Note DARDEN-E-0284TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0284Starting at €0.00
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In the Cloud
Laseter, Timothy M.; Coughenour, Alyssa; Webb, JaneCase DARDEN-OM-1734-EService and Operations ManagementCharu Thomas, cofounder and CEO of Ox, a software platform provider that helped retailers improve online order fulfillment, was proud of how her business had grown and earned positive feedback from investors, beta customers, and the press. Now, in the sumStarting at €8.20