Darden University of Virginia (USA)
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Returning to Redmond? Exploring Equity in Hybrid Work Environments at Microsoft - Teaching note
Kaufmann, Lauren; Mead, Jenny; King, LucyTeaching Note DARDEN-E-0497TNBusiness Ethics and Corporate Social ResponsibilityStarting at €0.00
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Transformational Gaming: Zynga's Social Strategy (B)
Werhane, Patricia H.; Mead, Jenny; Hartman, Laura P.; Christmas, DanielleCase DARDEN-E-0361-EBusiness Ethics and Corporate Social ResponsibilityThe B case of this three-case series outlines how Mark Pincus, with help from his sister Laura Hartman, began to implement his new brand of social strategy. Initial steps included two partnerships: (1) Zynga’s YoVille and the San Francisco SPCA; and (2) Mafia Wars and the Huntington’s Disease Society of America. A new program within Zynga was created: Zynga.org, which would focus on global problems and ways to address them. Its first project, in ...Starting at €5.74
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Equity Considerations in Remote and Hybrid Work Environments
Kaufmann, Lauren; Mead, Jenny; King, LucyTechnical Note DARDEN-E-0498Business Ethics and Corporate Social ResponsibilityAfter the onset of the COVID-19 pandemic in March 2020, companies around the world built and refined models of working in both fully remote and hybrid environments. While many of these policies and programs focused on maintaining operational productivity, few intentionally considered equity in their structures or outlined guidelines to ensure all employees felt they were treated fairly, regardless of chosen work modality or other external factors...Starting at €8.20
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Transformational Gaming: Zynga's Social Strategy (A)
Werhane, Patricia H.; Mead, Jenny; Hartman, Laura P.; Christmas, DanielleCase DARDEN-E-0360-EBusiness Ethics and Corporate Social ResponsibilityIn January 2009, Mark Pincus, founder and CEO of the immensely popular and successful Zynga Game Network met with his sister Laura Hartman, DePaul University business ethics professor, to discuss building a new brand of corporate social strategy. Pincus wanted to find a way that Zynga could have a greater social impact on the world. He and Hartman talked about creating a new social strategy that would naturally flow out of Zynga’s success in deve...Starting at €8.20
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Transformational Gaming: Zynga's Social Strategy (C)
Werhane, Patricia H.; Mead, Jenny; Hartman, Laura P.; Christmas, DanielleCase DARDEN-E-0362-EBusiness Ethics and Corporate Social ResponsibilityFollowing the May 2010 Sweet Seeds campaign, Zynga announced that it would expand its FATEM partnership to build a school for children in Haiti who had been affected by the devastating earthquake in January of that year. In one week, more than 45,000 FarmVille users raised $110,000 through the purchase of virtual social goods. Sweet Seeds would be the first of several campaigns Zynga launched to raise funds for the school. In the meantime, Zynga....Starting at €5.74
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Gender Issues in the Workplace - Teaching Note
Freeman, R. Edward; Manthy, Lynn; Mead, JennyTeaching Note DARDEN-E-0284TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0284Starting at €0.00
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Returning to Redmond? Exploring Equity in Hybrid Work Environments at Microsoft
Kaufmann, Lauren; Mead, Jenny; King, LucyCase DARDEN-E-0497Business Ethics and Corporate Social ResponsibilityThis public-sourced case is based on a series of decisions Microsoft and other US-based technology companies made between 2021 and 2022 related to hybrid and return-to-office work policies coming out of the COVID-19 pandemic. The case focuses on the balance that must be struck between policies that enable employee flexibility in terms of choosing a work modality (based on factors such as productivity, physical health considerations, professional ...Starting at €8.20