Darden University of Virginia (USA)
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New River Apparel: Trot or Gallop? - Teaching Note
Fairchild, Gregory B.; Rourke, BradTeaching Note DARDEN-ENT-0194TN-EEntrepreneurshipTeaching note for product ENT-0194Starting at €0.00
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Haynsworth’s Inc.: Should I Stay or Should I Go? - Teaching Note
Fairchild, Gregory B.; Rourke, BradTeaching Note DARDEN-ENT-0171TN-EEntrepreneurshipTeaching note for product ENT-0171Starting at €0.00
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Coalfields Coffee: Where to Go? - Teaching Note
Fairchild, Gregory B.; Rourke, BradTeaching Note DARDEN-ENT-0184TN-EEntrepreneurshipTeaching note for product ENT-0184Starting at €0.00
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A Bowl of Good: Defining the Partnership - Teaching Note
Fairchild, Gregory B.; Rourke, BradTeaching Note DARDEN-ENT-0183TN-EEntrepreneurshipTeaching note of product ENT-0183Starting at €0.00
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Longview Services
Fairchild, Gregory B.; Rourke, BradCase DARDEN-ENT-0170-EEntrepreneurshipThis case traces the history of an engineering consulting firm and highlights differences between its two principals. The partnership worked very well overall, and Longview Services made money from the start. But it soon became clear that the duo had some differences in style that would need to be worked through.Starting at €8.20
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BandyWorks (B): Tom Bandy – Growing, Letting Go
Fairchild, Gregory B.; Rourke, BradCase DARDEN-ENT-0182-EEntrepreneurshipTom Bandy was no stranger to entrepreneurship and the problems brought about by success. Having honed his programming skills in the 1980s, he had already founded a database company that had seen great success—and then had been squeezed out by investors. In 2005, he founded BandyWorks, a computing services consulting firm, self-funding and achieving great success only four years later. In 2011, however, a development crisis popped up within BandyW...Starting at €5.74
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A Bowl of Good: Defining the Partnership
Fairchild, Gregory B.; Rourke, BradCase DARDEN-ENT-0183-EEntrepreneurshipKatrina Didot is founder and owner of A Bowl of Good, an organic soup business in Harrisonburg, Virginia. A Bowl of Good has been part of a café selling original soups and other foods, and has also sold soups at farmers markets, through distributors, and through other restaurants. Didot believes her business has plateaued and is seeking a partner in order to grow. However, she has had bad experiences with a number of partnerships and agreements, ...Starting at €8.20
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Pause and Refresh: Rethinking Coca-Cola's Response to the Georgia Voting Reform Law
Whitler, Kimberly A.; Soltis, SteveExercise DARDEN-M-1020-EMarketingThis exercise is designed to give students an opportunity to develop a communications plan and press statement for The Coca-Cola Company (Coke) as it attempts to navigate the 2021 Georgia voting law controversy. Specifically, it asks students to assume the role of chief marketing and communications officer (CMCO) at Coke and recommend a communications plan, including a press statement, to fulfill their role as CMCO while living up to the brand’s ...Starting at €8.20
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The Signals of Big Oil: ExxonMobil Stumbles - Teaching note
Murray, Meghan; Soltis, SteveTeaching Note DARDEN-BC-0281TN-EKnowledge and CommunicationTeaching note for product BC-0281Starting at €0.00
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Corteva Agriscience: Seeding a New Company (B)
West, June A.; Simko, Paul J.; Maiden, Stephen E.; Soltis, SteveCase DARDEN-BC-0296This case, a follow-up to “Corteva Agriscience: Seeding a New Company (A)” (UVA-BC-0295), provides an epilogue to the story of Jim Collins, CEO of Corteva Agriscience (Corteva), and a look at the ongoing strengths of the company he had helped to build.Starting at €5.74