Darden University of Virginia (USA)
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Saving Griffin
Grushka-Cockayne, Yael; Cowan, Alex; Turse, JasonCase DARDEN-OM-1717-EService and Operations ManagementThis case is designed to introduce general management students to applied digital transformation at the program level. The Griffin program is a midsized but high-stakes program in the US Special Operations Command focused on intelligence gathering and analytics. This case describes how the team and its lead used agile to refocus the program, working to drive valuable outcomes for stakeholders.Starting at €8.20
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Growth Hacking Online Education
Grushka-Cockayne, Yael; Cowan, AlexCase DARDEN-OM-1719-EService and Operations ManagementThis case explores the work of a Darden faculty member, Alex Cowan, to assess the demand for a public version of the software development course he taught at Darden. It was no secret that with the technology sector surging, general management jobs in tech were both a growing category and exciting career trajectory. However, managers in the sector tended to work in small, interdisciplinary agile teams. Creative confidence in going from idea to des...Starting at €8.20
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Continuous Design Using Hypothesis-Driven Development
Cowan, AlexTechnical Note DARDEN-OM-1740-EService and Operations ManagementThis technical note introduces readers to two important concepts involving design in the digital sphere: continuous design and hypothesis-driven design (HDD). Continuous design applies the proposition that rather than doing a large amount of design and research up front, a team is better off building smaller, specific items, testing them with users, and iteratively changing the design based on what it learns. HDD operates from the foundation that...Starting at €8.20
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Facilitating Digital Development with Agile User Stories
Cowan, AlexTechnical Note DARDEN-OM-1739-EService and Operations ManagementImplicitly or explicitly, product-development teams in digital spaces will go through a process of gathering and employing data to help them create and iterate upon a user experience that invites high engagement. An important part of gathering this data is having actual users test the product, but in order to learn what testable criteria constitute successful user behaviors, managers and teams can employ user stories, testable micronarratives abo...Starting at €8.20
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The Testable Design
Cowan, AlexCase DARDEN-OM-1737-EService and Operations ManagementThis case offers applied practice for students in drafting testable user stories (agile), including the use of jobs-to-be-done, storyboards, and metrics to drive toward a specific, testable digital design. It starts with a brief overview of HVAC in a HurrStarting at €8.20
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Agile Development
Cowan, Alex; Grushka-Cockayne, YaelTechnical Note DARDEN-OM-1711-EService and Operations ManagementThis technical note is designed to introduce general management students to the body of work associated with agile and its current state of practice. While anchored in a simple 68-word manifesto, agile now offers guidance on applied practice across ideation, design, development, and deployment of working products. This note describes how teams use agile to focus their work and apply current practice across disciplines like design thinking, Lean S...Starting at €8.20
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Time for a Change: Chinese Diaper Maker DaddyBaby Faces COVID-19 (A)
Chen, Ming-Jer; Yao, Bingjing (Krystal); Whittle, Mary SummersCase DARDEN-S-0343-EStrategyIn late January 2020, Fuqing city officials approached Bin Lin, CEO of diaper manufacturer DaddyBaby, with a request that came straight from China's central government: In the face of the COVID-19 crisis, could Lin refit his manufacturing facilities to make 800,000 masks a day? And could he do so within two weeks? The local province had a severe mask shortage, and the region's largest diaper maker had declined to help. From an ethical standpoint,...Starting at €8.20
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Time for a Change: Chinese Diaper Maker DaddyBaby Faces COVID-19 (B)
Chen, Ming-Jer; Yao, Bingjing (Krystal); Whittle, Mary SummersCase DARDEN-S-0353-EStrategyAt the request of local and national government officials, Bin Lin had just agreed to manufacture face masks to help contain China's nascent COVID-19 crisis. Lin was the founder and CEO of Chinese diaper manufacturer DaddyBaby. In late January 2020, he found himself working with a team of government efficiency specialists who would ensure that—within the space of two weeks—his diaper factory could produce 800,000 masks a day. Lin had had a number...Starting at €5.74
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Facilitating Digital Development with Agile User Stories
Cowan, AlexTechnical Note DARDEN-OM-1739Service and Operations ManagementImplicitly or explicitly, product-development teams in digital spaces will go through a process of gathering and employing data to help them create and iterate upon a user experience that invites high engagement. An important part of gathering this data is having actual users test the product, but in order to learn what testable criteria constitute successful user behaviors, managers and teams can employ user stories, testable micronarratives abo...Starting at €8.20
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Continuous Design Using Hypothesis-Driven Development
Cowan, AlexTechnical Note DARDEN-OM-1740Service and Operations ManagementThis technical note introduces readers to two important concepts involving design in the digital sphere: continuous design and hypothesis-driven design (HDD). Continuous design applies the proposition that rather than doing a large amount of design and research up front, a team is better off building smaller, specific items, testing them with users, and iteratively changing the design based on what it learns. HDD operates from the foundation that...Starting at €8.20