Darden University of Virginia (USA)
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The Home Depot Builds in the Pandemic
Murray, MeghanCase DARDEN-BC-0277Knowledge and CommunicationThrough most of 2020, the United States was battling the same demon as the rest of the world: the COVID-19 pandemic. During the pandemic, a large number of people worldwide spent more time at home, so they noticed repairs that needed to be made and used the increased time spent in their living quarters to paint rooms, garden, build, and complete projects. Many people turned to The Home Depot for the materials and tools to achieve these goals. To...Starting at €8.20
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The #BlackLivesMatter Movement: Balancing Stakeholders at TechTeen - Teaching Note
Murray, MeghanTeaching Note DARDEN-BC-0276TN-EKnowledge and CommunicationTeaching note for product BC-0276Starting at €0.00
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vineyard vines and The Brotherhood of the Traveling Pants
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Case DARDEN-M-0909-EMarketingThis case, “vineyard vines and The Brotherhood of the Traveling Pants,” introduces students to a unique partnership in the social media advertising world. Preppy clothing powerhouse vineyard vines had a history of interacting with its customers by featuring user-generated content in its catalogs and on its website and decided to continue this tradition on social media by partnering with a group of fans called The Brotherhood of the Traveling Pant...Starting at €8.20
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Hamilton Won More Than Twitter
Murray, MeghanCase DARDEN-M-0912-EMarketingThe case is set in summer 2016, centered on the writer and performing star, Lin-Manuel Miranda, whose Broadway show Hamilton had grossed almost $75 million and won 11 Tony Awards. The musical’s cultural influence was buoyed by Miranda’s 578,000 Twitter followers; hundreds of celebrities from Oprah Winfrey to Jennifer Lopez had become ambassadors for the musical; and its impromptu #Ham4Ham live performances were engaging thousands of people on so...Starting at €8.20
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nibblr: Subscription Snacking in a Digital Market - Teaching Note
Murray, MeghanTeaching Note DARDEN-M-0874TN-EMarketingTeaching note for product M-0874Starting at €0.00
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Under Armour’s Willful Digital Moves - Teaching Note
Murray, Meghan; Saghian, MinaTeaching Note DARDEN-M-0910TN-EMarketingTeaching note for product M-0910Starting at €0.00
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Started as Crew (B): Darlene Calhoun and McDonald's
Werhane, Patricia H.; Hartman, Laura P.; Sheehan, Justin; Mead, JennyCase DARDEN-E-0309-EBusiness Ethics and Corporate Social ResponsibilityMcDonald’s Corporation, the behemoth of the fast food industry, has taken its share of criticism - even ridicule - over the years. The image of the company suffered as the public began to perceive its jobs as dead-end, unskilled, and unstimulating. The term “McJob,” coined by an author in 1991, was slang for a low-paying job that required little skill and provided little opportunity for advancement. But in many ways, McDonald’s Corporation defied...Starting at €5.74
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BHP Billiton and Mozal (B)
Werhane, Patricia H.; Hartman, Laura P.; Mead, JennyCase DARDEN-E-0317-EBusiness Ethics and Corporate Social ResponsibilityBHP Billiton began construction of Phase 1 of the Mozal aluminum smelter in 1998. Because of the challenges that the community presented, BHP Billiton and its partners created the Mozal Community Development Trust (MCDT), which worked to improve the infrastructure, social services, and health care of the community. During the two construction phases, the project contributed more than USD160 million to the local economy, principally through the em...Starting at €5.74
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Transforming Education in Rural Haiti: Intel and L'Ecole de Choix
Werhane, Patricia H.; Albert, Pauline J.; Archer, Crina; Hartman, Laura P.; Mead, JennyCase DARDEN-E-0385-EBusiness Ethics and Corporate Social ResponsibilityThis case tells the story of the Intel Corporation's collaboration with a nonprofit school in rural Haiti, l'Ecole de Choix (the School of Choice). Choix was already facing daunting educational challenges merely by virtue of being in Haiti, but the January 2010 earthquake had utterly devastated the already-fragile Haitian education system. Intel had sent volunteers to set up hardware and install educational software at Choix as a part of Intel's ...Starting at €8.20
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The Signals of Big Oil: ExxonMobil Stumbles - Teaching note
Murray, Meghan; Soltis, SteveTeaching Note DARDEN-BC-0281TN-EKnowledge and CommunicationTeaching note for product BC-0281Starting at €0.00