Darden University of Virginia (USA)
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Snow Brand Milk Products (C): 2009 - Remaining Challenges
Werhane, Patricia H.; Mead, Jenny; Koehn, Daryl; Saito, Akira; Wolfe, ReginaCase DARDEN-E-0349-EBusiness Ethics and Corporate Social ResponsibilityThe turnaround at Snow Brand Milk Products was a real learning experience for all involved. The lessons were many, and while prioritizing them was difficult, it seemed clear that the most significant was the realization that the company existed to serve the consumer and, through that service, the broader society. This brief case outlines the successes that Nobuko Hiwasa pushed Snow Brand management to accomplish, and introduces the challenges tha...Starting at €5.74
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Wahoo Fitness: Segmentation and Data Insights - Teaching note
Venkatesan, Rajkumar; Adkins, ThomasTeaching Note DARDEN-M-1025TN-EMarketingTeaching note for product M-1025Starting at €0.00
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AB InBev’s Dividend Decision - Teaching note
Loutskina, Elena; Adkins, ThomasTeaching Note DARDEN-F-1907TN-EFinanceTeaching note for product F-1907Starting at €0.00
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Started as Crew (C): McDonald's Strategy for Corporate Success and Poverty Reduction
Werhane, Patricia H.; Wolfe, Regina; Hartman, Laura P.; Sheehan, Justin; Mead, JennyCase DARDEN-E-0310-EBusiness Ethics and Corporate Social ResponsibilityFrom the early 1970s to the beginning of the 21st century, multinational corporations (MNCs) had increasingly participated in the reduction of poverty as part of their business strategies. Such participation reflected an increasing awareness of the widening gap between rich and poor across the globe. McDonald’s Corporation, despite myriad criticisms directed at it about dead-end jobs and the detrimental effects of fast food, had defied norms, how...Starting at €5.74
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Snow Brand Milk Products (A): Assessing the Possibility for Revitalization
Werhane, Patricia H.; Mead, Jenny; Saito, Akira; Koehn, Daryl; Wolfe, ReginaCase DARDEN-E-0347-EBusiness Ethics and Corporate Social ResponsibilityThis three-case series, set in Japan, explores corporate responsibility and brand rebuilding in the face of a serious crisis. Suitable for MBA, executive education, and undergraduate students, it depicts a consumer advocate's decision-making process as she considers whether to help a company restore its badly tarnished reputation. In spring 2002, leading consumer activist Nobuko Hiwasa was invited to join the Japanese company Snow Brand Milk Prod...Starting at €8.20
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Snow Brand Milk Products (B): Reform and Revitalization Efforts
Werhane, Patricia H.; Mead, Jenny; Koehn, Daryl; Saito, Akira; Wolfe, ReginaCase DARDEN-E-0348-EBusiness Ethics and Corporate Social ResponsibilityThis case outlines the turnaround efforts Snow Brand undertook to address its grave missteps: shifting to a consumer-oriented, integrity-focused management style; providing greater transparency and communication; establishing a corporate ethics committee and a Snow Brands Code of Conduct. In June 2002, after much consideration and reflection on Snow Brand's issues (as outlined in the A case), consumer activist Nobuko Hiwasa joined its new board a...Starting at €5.74
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Union Pacific Corporation - Teaching note
Loutskina, Elena; Adkins, ThomasTeaching Note DARDEN-F-1987TN-EFinanceTeaching note for product F-1987Starting at €0.00
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Time for a Change: Chinese Diaper Maker DaddyBaby Faces COVID-19 (A)
Chen, Ming-Jer; Yao, Bingjing (Krystal); Whittle, Mary SummersCase DARDEN-S-0343-EStrategyIn late January 2020, Fuqing city officials approached Bin Lin, CEO of diaper manufacturer DaddyBaby, with a request that came straight from China's central government: In the face of the COVID-19 crisis, could Lin refit his manufacturing facilities to make 800,000 masks a day? And could he do so within two weeks? The local province had a severe mask shortage, and the region's largest diaper maker had declined to help. From an ethical standpoint,...Starting at €8.20
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Time for a Change: Chinese Diaper Maker DaddyBaby Faces COVID-19 (B)
Chen, Ming-Jer; Yao, Bingjing (Krystal); Whittle, Mary SummersCase DARDEN-S-0353-EStrategyAt the request of local and national government officials, Bin Lin had just agreed to manufacture face masks to help contain China's nascent COVID-19 crisis. Lin was the founder and CEO of Chinese diaper manufacturer DaddyBaby. In late January 2020, he found himself working with a team of government efficiency specialists who would ensure that—within the space of two weeks—his diaper factory could produce 800,000 masks a day. Lin had had a number...Starting at €5.74
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Apple Inc.: The Future of the Mac - Teaching note
Harris, Jared D.; Adkins, ThomasTeaching Note DARDEN-S-0340TNStrategyStarting at €0.00