Darden University of Virginia (USA)
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Brian Gursky: Using Social Media to Build an Athlete Brand in the Name, Image, Likeness (NIL) Era - Teaching note
Whitler, Kimberly A.; Brown, KatherineTeaching Note DARDEN-M-1039TN-EMarketingTeaching Note for product M-1039Starting at €0.00
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Google and Internet Privacy (A)
Harris, Jared D.; Denoncour, Joan; Heffernan, Edward; Koranne, Rahul; Marxen, Jake; Neu, Thomas; Sundaresan, Narayanan; Bowie, Norman E.; Mead, JennyCase DARDEN-E-0344-EBusiness Ethics and Corporate Social ResponsibilityBased on their use of a shared computer and the Internet ads that keep popping up, two co-workers suspect that another co-worker is HIV-positive or has AIDS. Using this story platform, the case explores Internet marketing, especially the powerhouse search engine Google and how it tracks its users’ habits. The history of Google is chronicled, as well as the privacy issues that have mushroomed as the Internet and its technology have developed.Starting at €8.20
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Google and Internet Privacy (B)
Harris, Jared D.; Denoncour, Joan; Heffernan, Edward; Koranne, Rahul; Marxen, Jake; Neu, Thomas; Sundaresan, Narayanan; Bowie, Norman E.; Mead, JennyTechnical Note DARDEN-E-0345-EBusiness Ethics and Corporate Social ResponsibilityThis case begins with the resolution of the A case (disturbed by the office reaction to him, Patton resigns), and then discusses the privacy issues in the situation from a Utilitarian and a Kantian perspective.Starting at €8.20
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Brian Gursky: Using Social Media to Build an Athlete Brand in the Name, Image, Likeness (NIL) Era
Whitler, Kimberly A.; Brown, KatherineCase DARDEN-M-1039-EMarketingThis field-based case introduces students to the challenges of building a professional brand through the lens of a college athlete. Since the National Collegiate Athletic Association’s (NCAA’s) landmark decision in 2021, college-level student athletes have been able to monetize their name, image, and likeness (NIL). Brian Gursky is finishing his collegiate pitching career at the University of Virginia after playing for four years at the Univers...Starting at €8.20
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Dr. Bronner's: Do Psychedelics Fit with Its Cosmic Principles?
Freeman; R. Edward; King; Adelaide Wilcox; Maiden; Stephen E.Case DARDEN-S-0405-EStrategyThis field-based case describes the situation facing David Bronner, cosmic engagement officer (CEO) of Dr. Bronner’s Magic Soaps (Dr. Bronner’s), the top-selling brand of natural soaps in North America in 2019. Since its founding, the company has centered advocacy for unity and social change in its products and giving. The question before David and the leadership team is whether to extend the brand further by publicizing its support for the use o...Starting at €8.20
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Dr. Bronner's: Do Psychedelics Fit with Its Cosmic Principles?- Teaching note
Freeman; R. Edward; King; Adelaide Wilcox; Maiden; Stephen E.Teaching Note DARDEN-S-0405TN-EStrategyTeaching note for product S-0405Starting at €0.00