Darden University of Virginia (USA)
-
Target Media (B)
Horniman, Alexander B.; Kiang, Kyle; Chen, StellaCase DARDEN-OB-0911-ELeadership and People ManagementIn the B case, bitter rivals Yu Feng and Jiang Nanchun decide to merge their two companies. This is an unusual action because both men are successful entrepreneurs who are proud of their individual successes. They both assume that the merger will go smoothly. See also the A (UVA-OB-0910) and C (UVA-OB-0912) cases.Starting at €5.74
-
Target Media (C)
Horniman, Alexander B.; Kiang, Kyle; Chen, StellaCase DARDEN-OB-0912-ELeadership and People ManagementThe C case concerns the challenges of postmerger integration. The cultural differences of the two companies and the style differences of the two leaders become issues for the new company, which now has a monopoly in the in-building advertising market, and questions about cultural integration take center stage. See also the A (UVA-OB-0910) and B (UVA-OB-0911) cases.Starting at €5.74
-
Wausau Equipment Company: A Lean Journey (C)
Landel, Robert D.; Gruia, SorinCase DARDEN-OM-1383-EService and Operations ManagementThis file contains slides that show the elements chosen by the senior management and consultants to reengage and relaunch the lean journey at Wausau Equipment Company, following its original failed implementation and necessitated by implementation and acceptance problems at the management level. A teaching note (OM-1354TN) is available.Starting at €5.74
-
Wausau Equipment Company: A Lean Journey (A)
Landel, Robert D.; Gruia, SorinCase DARDEN-OM-1354-EService and Operations ManagementA manufacturing company with a reputation for excellent service and quality and a command-and-control style of management with little communication across the organization decides to undertake a lean transformation, working closely with Lean Dynamics, a management consulting group with extensive lean-implementation experience. The challenges the company faces are examined in detail as are the lean implementation process, tools, and practices. But...Starting at €8.20
-
Wausau Equipment Company: A Lean Journey (B)
Landel, Robert D.; Gruia, SorinCase DARDEN-OM-1382-EService and Operations ManagementThe lean initiative detailed in the (A) case, OM-1354, had reached a precarious stage. The machine and systems division of Wausau Equipment Company (WECO) had failed to sell several harvesting systems to customers to usually reliable buyers, and the competition was making important inroads in what was traditionally WECO country. The first wave of improvements made by the teams had not yet had any impact in the field. Enthusiasm to re-engage in th...Starting at €5.74
-
Google and Internet Privacy (A)
Harris, Jared D.; Denoncour, Joan; Heffernan, Edward; Koranne, Rahul; Marxen, Jake; Neu, Thomas; Sundaresan, Narayanan; Bowie, Norman E.; Mead, JennyCase DARDEN-E-0344-EBusiness Ethics and Corporate Social ResponsibilityBased on their use of a shared computer and the Internet ads that keep popping up, two co-workers suspect that another co-worker is HIV-positive or has AIDS. Using this story platform, the case explores Internet marketing, especially the powerhouse search engine Google and how it tracks its users’ habits. The history of Google is chronicled, as well as the privacy issues that have mushroomed as the Internet and its technology have developed.Starting at €8.20
-
Google and Internet Privacy (B)
Harris, Jared D.; Denoncour, Joan; Heffernan, Edward; Koranne, Rahul; Marxen, Jake; Neu, Thomas; Sundaresan, Narayanan; Bowie, Norman E.; Mead, JennyTechnical Note DARDEN-E-0345-EBusiness Ethics and Corporate Social ResponsibilityThis case begins with the resolution of the A case (disturbed by the office reaction to him, Patton resigns), and then discusses the privacy issues in the situation from a Utilitarian and a Kantian perspective.Starting at €8.20
-
Target Media (A)
Horniman, Alexander B.; Kiang, Kyle; Chen, StellaCase DARDEN-OB-0910-ELeadership and People ManagementThe A case concerns the activities of Yu Feng, a young entrepreneur, and his LCD media business. Having achieved success in governmental service, Yu Feng discovers the potential for LCD media during a trip to the United States. The case outlines his success and describes the competition with his archrival, Jiang Nanchun. Both men are trying to outdo each other, at considerable cost. The case ends with Yu Feng wondering what to do next. See also t...Starting at €8.20