Darden University of Virginia (USA)
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Toxic for Teens? Navigating a Career in the Social Media Industry (A)
Gentile, Mary; Warnell, Jessica McManusCase DARDEN-OB-1395-ELeadership and People ManagementThis case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Gia is an early-career data analyst at an industry-leading social media company. When she is asked to prepare a research report presenting analysis of user data, Gia is confronted with a challenge. After conducting thoughtful research and reviewing previous reports, sh...Starting at €8.20
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Google and Internet Privacy (A)
Harris, Jared D.; Denoncour, Joan; Heffernan, Edward; Koranne, Rahul; Marxen, Jake; Neu, Thomas; Sundaresan, Narayanan; Bowie, Norman E.; Mead, JennyCase DARDEN-E-0344-EBusiness Ethics and Corporate Social ResponsibilityBased on their use of a shared computer and the Internet ads that keep popping up, two co-workers suspect that another co-worker is HIV-positive or has AIDS. Using this story platform, the case explores Internet marketing, especially the powerhouse search engine Google and how it tracks its users’ habits. The history of Google is chronicled, as well as the privacy issues that have mushroomed as the Internet and its technology have developed.Starting at €8.20
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Google and Internet Privacy (B)
Harris, Jared D.; Denoncour, Joan; Heffernan, Edward; Koranne, Rahul; Marxen, Jake; Neu, Thomas; Sundaresan, Narayanan; Bowie, Norman E.; Mead, JennyTechnical Note DARDEN-E-0345-EBusiness Ethics and Corporate Social ResponsibilityThis case begins with the resolution of the A case (disturbed by the office reaction to him, Patton resigns), and then discusses the privacy issues in the situation from a Utilitarian and a Kantian perspective.Starting at €8.20
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Toxic for Teens? Navigating a Career in the Social Media Industry (B)
Gentile, Mary; Warnell, Jessica McManusCase DARDEN-OB-1396-ELeadership and People ManagementThis case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Gia is an early-career data analyst at an industry-leading social media company. When she is asked to prepare a research report presenting analysis of user data, Gia is confronted with a challenge. After conducting thoughtful research and reviewing previous reports, sh...Starting at €5.74
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Toxic for Teens? Navigating a Career in the Social Media Industry (A) and (B) - Teaching note
Gentile, Mary; Warnell, Jessica McManusTeaching Note DARDEN-OB-1395TN-ELeadership and People ManagementTeaching note for products OB-1395 and OB-1396Starting at €0.00