Darden University of Virginia (USA)
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The Information Dilemma (A)
Hoch, Julia; Jain, Sonal; Benavente, Julie Calderon; Akolade-Yilu, Damisola; Castellanos, Laura; Gentile, MaryCase DARDEN-OB-1346-ELeadership and People ManagementThis case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Maria Pérez has been working at IBB, one of the largest investment banksStarting at €8.20
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The Information Dilemma (A) and (B) - Teaching Note
Hoch, Julia; Jain, Sonal; Benavente, Julie Calderon; Akolade-Yilu, Damisola; Castellanos, Laura; Gentile, MaryTeaching Note DARDEN-OB-1346TN-ELeadership and People ManagementTeaching note for product OB-1346Starting at €0.00
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Google and Internet Privacy (A)
Harris, Jared D.; Denoncour, Joan; Heffernan, Edward; Koranne, Rahul; Marxen, Jake; Neu, Thomas; Sundaresan, Narayanan; Bowie, Norman E.; Mead, JennyCase DARDEN-E-0344-EBusiness Ethics and Corporate Social ResponsibilityBased on their use of a shared computer and the Internet ads that keep popping up, two co-workers suspect that another co-worker is HIV-positive or has AIDS. Using this story platform, the case explores Internet marketing, especially the powerhouse search engine Google and how it tracks its users’ habits. The history of Google is chronicled, as well as the privacy issues that have mushroomed as the Internet and its technology have developed.Starting at €8.20
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Google and Internet Privacy (B)
Harris, Jared D.; Denoncour, Joan; Heffernan, Edward; Koranne, Rahul; Marxen, Jake; Neu, Thomas; Sundaresan, Narayanan; Bowie, Norman E.; Mead, JennyTechnical Note DARDEN-E-0345-EBusiness Ethics and Corporate Social ResponsibilityThis case begins with the resolution of the A case (disturbed by the office reaction to him, Patton resigns), and then discusses the privacy issues in the situation from a Utilitarian and a Kantian perspective.Starting at €8.20
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To Understand Consumer Behavior, Think Like a Marketplace Scientist
Anik, Lalin; Hauser, Ryan; Gibson, MadelineTechnical Note DARDEN-M-0950-EMarketingThis technical note outlines the process of proper experimentation in the world of business. This reading begins by describing why organizational experimentation is important and then defines a true experiment, highlighting the differences between testing and management by intuition. It then goes on to explain when it is appropriate to use experiments, outlines several different types of experiments, and provides their strengths and weaknesses. N...Starting at €8.20
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Experimentation Caselets
Anik, Lalin; Hauser, RyanCase DARDEN-M-0951-EMarketingThis is a collection of four caselets that aim to provide a rich discussion around why experimentation in business is important and how it can be properly designed to improve short-term tactical and long-term strategic decisions. Specifically, this document presents four different business problems that could be resolved with proper experimentation techniques. The decisions range from the initial evaluation of whether an experiment is needed to h...Starting at €8.20
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A General Theory of Coolness
Anik, Lalin; Miles, Johnny; Hauser, RyanTechnical Note DARDEN-M-0953-EMarketingCoolness is a quality that is widely desired but not widely understood. While many brands seek to establish themselves as “cool,” few have a clear idea of how to get there. In this technical note, we present a general framework for coolness that can be used by consumers and managers alike to better understand how to create an air of cool around themselves, their brand, or their products. Our framework rests on four traits: autonomy, authenticity...Starting at €8.20
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The Information Dilemma (B)
Hoch, Julia; Jain, Sonal; Benavente, Julie Calderon; Akolade-Yilu, Damisola; Castellanos, Laura; Gentile, MaryCase DARDEN-OB-1347-ELeadership and People ManagementThis case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Maria Pérez has been working at IBB, one of the largest investment banksStarting at €5.74