Darden University of Virginia (USA)
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Light Rail in Denver?: The Private Sector and Infrastructure Development (A)
Murphy, Daniel; Gilbert, LeeCase DARDEN-GEM-0188EconomicsThis case follows Nwanneoma "Neena" Ngondai and her work on the proposed FasTracks prograStarting at €8.20
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Google and Internet Privacy (A)
Harris, Jared D.; Denoncour, Joan; Heffernan, Edward; Koranne, Rahul; Marxen, Jake; Neu, Thomas; Sundaresan, Narayanan; Bowie, Norman E.; Mead, JennyCase DARDEN-E-0344-EBusiness Ethics and Corporate Social ResponsibilityBased on their use of a shared computer and the Internet ads that keep popping up, two co-workers suspect that another co-worker is HIV-positive or has AIDS. Using this story platform, the case explores Internet marketing, especially the powerhouse search engine Google and how it tracks its users’ habits. The history of Google is chronicled, as well as the privacy issues that have mushroomed as the Internet and its technology have developed.Starting at €8.20
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Google and Internet Privacy (B)
Harris, Jared D.; Denoncour, Joan; Heffernan, Edward; Koranne, Rahul; Marxen, Jake; Neu, Thomas; Sundaresan, Narayanan; Bowie, Norman E.; Mead, JennyTechnical Note DARDEN-E-0345-EBusiness Ethics and Corporate Social ResponsibilityThis case begins with the resolution of the A case (disturbed by the office reaction to him, Patton resigns), and then discusses the privacy issues in the situation from a Utilitarian and a Kantian perspective.Starting at €8.20
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Light Rail in Denver?: The Private Sector and Infrastructure Development (A)
Murphy, Daniel; Gilbert, LeeCase DARDEN-GEM-0188-EEconomicsThis case follows Nwanneoma Ngondai (Neena) and her work on the proposed FasTracks program, a large-scale commuter rail initiative in Denver. Neena’s job was to determine if the FasTracks program was viable as it had been laid out, and if so, to make theStarting at €8.20