Darden University of Virginia (USA)
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Britannia Chemicals PLC (B): The Merseyside and Antwerp Projects
Schill, Michael J.; Bruner, Robert F.; McTigue, Frank H.Case DARDEN-F-1976FinanceBritannia Chemicals was under pressure from investors to improve its financial performance because of the accumulation of the firm’s common shares by a well-known corporate raider. Earnings had fallen to 180 pence per share at the end of 2017 from around 250 pence per share at the end of 2016. This B case reviews the same project as the A case (F-1906) but from one level higher: the executive vice president faces an either/or investment decisio...Starting at €5.74
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Britannia Chemicals PLC (A) and (B) - Teaching Note
Bruner, Robert F.; Schill, Michael J.; Eades, Kenneth M.; McTigue, Frank H.Teaching Note DARDEN-F-1906TNFinanceTeaching note for product F-1906Starting at €0.00
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Google and Internet Privacy (A)
Harris, Jared D.; Denoncour, Joan; Heffernan, Edward; Koranne, Rahul; Marxen, Jake; Neu, Thomas; Sundaresan, Narayanan; Bowie, Norman E.; Mead, JennyCase DARDEN-E-0344-EBusiness Ethics and Corporate Social ResponsibilityBased on their use of a shared computer and the Internet ads that keep popping up, two co-workers suspect that another co-worker is HIV-positive or has AIDS. Using this story platform, the case explores Internet marketing, especially the powerhouse search engine Google and how it tracks its users’ habits. The history of Google is chronicled, as well as the privacy issues that have mushroomed as the Internet and its technology have developed.Starting at €8.20
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Google and Internet Privacy (B)
Harris, Jared D.; Denoncour, Joan; Heffernan, Edward; Koranne, Rahul; Marxen, Jake; Neu, Thomas; Sundaresan, Narayanan; Bowie, Norman E.; Mead, JennyTechnical Note DARDEN-E-0345-EBusiness Ethics and Corporate Social ResponsibilityThis case begins with the resolution of the A case (disturbed by the office reaction to him, Patton resigns), and then discusses the privacy issues in the situation from a Utilitarian and a Kantian perspective.Starting at €8.20