Darden University of Virginia (USA)
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Google and Internet Privacy (A)
Harris, Jared D.; Denoncour, Joan; Heffernan, Edward; Koranne, Rahul; Marxen, Jake; Neu, Thomas; Sundaresan, Narayanan; Bowie, Norman E.; Mead, JennyCase DARDEN-E-0344-EBusiness Ethics and Corporate Social ResponsibilityBased on their use of a shared computer and the Internet ads that keep popping up, two co-workers suspect that another co-worker is HIV-positive or has AIDS. Using this story platform, the case explores Internet marketing, especially the powerhouse search engine Google and how it tracks its users’ habits. The history of Google is chronicled, as well as the privacy issues that have mushroomed as the Internet and its technology have developed.Starting at €8.20
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Google and Internet Privacy (B)
Harris, Jared D.; Denoncour, Joan; Heffernan, Edward; Koranne, Rahul; Marxen, Jake; Neu, Thomas; Sundaresan, Narayanan; Bowie, Norman E.; Mead, JennyTechnical Note DARDEN-E-0345-EBusiness Ethics and Corporate Social ResponsibilityThis case begins with the resolution of the A case (disturbed by the office reaction to him, Patton resigns), and then discusses the privacy issues in the situation from a Utilitarian and a Kantian perspective.Starting at €8.20
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Evaluating Decisions: Correlation or Causation? -Teaching note
Chiplunkar, Gaurav; Maiden, Stephen E.Teaching Note DARDEN-GEM-0189TN-EEconomicsTeaching note for the product GEM-0189Starting at €0.00
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Sabka Saath, Sabka Vikas: Building an Inclusive Labor Force? -Teaching note
Chiplunkar, GauravTeaching Note DARDEN-GEM-0219TN-EEconomicsTeaching note for the product GEM-0219Starting at €0.00
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Evaluating Decisions: Correlation or Causation?
Chiplunkar, Gaurav; Maiden, Stephen E.Case DARDEN-GEM-0189-EEconomicsManagers, policymakers, and leaders are often presented with data and evaluation techniques, then tasked with deciding whether to go ahead with the strategy or policy. This fictional case aims to build a basic framework to understand how one can determine whether a particular business strategy or economic policy “works.” It offers an overview of commonly used evaluation strategies and their associated pitfalls, through the lens of Ramesh Sharma, ...Starting at €8.20
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Sabka Saath, Sabka Vikas: Building an Inclusive Labor Force?
Chiplunkar, GauravCase DARDEN-GEM-0219-EEconomicsThis case aims to provide a deep understanding of two important dimensions of Indian society, which are instrumental in determining most socioeconomic outcomes: caste and gender. The case discussion is divided into two parts. The first part examines the roles of caste and gender in modern Indian society. The second part seeks to encourage students to think about actionable, policy-relevant solutions that can be implemented by different social sta...Starting at €8.20