Darden University of Virginia (USA)
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Target Corporation (Spanish version)
Eades, Kenneth M.; Ding, David; Yeaton, SaulCase DARDEN-F-1937FinanceThis is a Spanish translation of the March 22, 2016, version of UVA-F-1563. Students are in the role of Target Corporation's CFO considering the pros and cons of a variety of capital-investment proposals. The CFO is preparing his thoughts prior to a meeting of the Capital Expenditure Committee (CEC) with other Target senior executives to consider the merits of 10 capital-project requests (CPR), 5 of which are expected to require extra attention. ...Starting at €8.20
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Walker Advertising: Los Defensores and 1-800-THE - LAW2
Albert, Michael; Yemen, Gerry; Yeaton, SaulCase DARDEN-QA-0912-EDecision AnalysisWhile organizations have been collecting data for years, not all businesses have the talent, culture, and systems in place in order to take advantage of their data. This case uses Walker Advertising, a company that partnered with law firms to advertise their services, to discuss broader themes around the role of data science in a traditional business. Predictive modeling is a crucial function of business to gain insights around allocating and uti...Starting at €8.20
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Google and Internet Privacy (A)
Harris, Jared D.; Denoncour, Joan; Heffernan, Edward; Koranne, Rahul; Marxen, Jake; Neu, Thomas; Sundaresan, Narayanan; Bowie, Norman E.; Mead, JennyCase DARDEN-E-0344-EBusiness Ethics and Corporate Social ResponsibilityBased on their use of a shared computer and the Internet ads that keep popping up, two co-workers suspect that another co-worker is HIV-positive or has AIDS. Using this story platform, the case explores Internet marketing, especially the powerhouse search engine Google and how it tracks its users’ habits. The history of Google is chronicled, as well as the privacy issues that have mushroomed as the Internet and its technology have developed.Starting at €8.20
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Google and Internet Privacy (B)
Harris, Jared D.; Denoncour, Joan; Heffernan, Edward; Koranne, Rahul; Marxen, Jake; Neu, Thomas; Sundaresan, Narayanan; Bowie, Norman E.; Mead, JennyTechnical Note DARDEN-E-0345-EBusiness Ethics and Corporate Social ResponsibilityThis case begins with the resolution of the A case (disturbed by the office reaction to him, Patton resigns), and then discusses the privacy issues in the situation from a Utilitarian and a Kantian perspective.Starting at €8.20
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Target Corporation
Eades, Kenneth M.; Ding, David; Yeaton, SaulCase DARDEN-F-1563-EFinanceStudents are in the role of Target Corporation's CFO considering the pros and cons of a variety of capital-investment proposals. The CFO is preparing his thoughts prior to a meeting of the Capital Expenditure Committee (CEC) with other Target senior executives to consider the merits of 10 capital-project requests (CPR), 5 of which are expected to require extra attention. Each CPR has a "dashboard" that summarizes the critical inputs used to compu...Starting at €8.20