Darden University of Virginia (USA)
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Google and Internet Privacy (A)
Harris, Jared D.; Denoncour, Joan; Heffernan, Edward; Koranne, Rahul; Marxen, Jake; Neu, Thomas; Sundaresan, Narayanan; Bowie, Norman E.; Mead, JennyCase DARDEN-E-0344-EBusiness Ethics and Corporate Social ResponsibilityBased on their use of a shared computer and the Internet ads that keep popping up, two co-workers suspect that another co-worker is HIV-positive or has AIDS. Using this story platform, the case explores Internet marketing, especially the powerhouse search engine Google and how it tracks its users’ habits. The history of Google is chronicled, as well as the privacy issues that have mushroomed as the Internet and its technology have developed.Starting at €8.20
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Google and Internet Privacy (B)
Harris, Jared D.; Denoncour, Joan; Heffernan, Edward; Koranne, Rahul; Marxen, Jake; Neu, Thomas; Sundaresan, Narayanan; Bowie, Norman E.; Mead, JennyTechnical Note DARDEN-E-0345-EBusiness Ethics and Corporate Social ResponsibilityThis case begins with the resolution of the A case (disturbed by the office reaction to him, Patton resigns), and then discusses the privacy issues in the situation from a Utilitarian and a Kantian perspective.Starting at €8.20
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Home Technologies, Inc.: Merging Corporate Learning Centers (A)
Haskins, Mark E.; Simandl, JillCase DARDEN-G-0590-EKnowledge and CommunicationTed Colby, the newly appointed director of the Home Technologies, Inc.’s (HTI) learning center, is crafting a plan for the integration of the two learning centers, which come with different operating philosophies, assets, and practices. Colby’s goal is to create a single department suitable for the new entity, HTI. In the (A) case, students are challenged to critique Colby’s early integration concerns and decisions. In the (B) case, students have...Starting at €8.20
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Home Technologies, Inc.: Merging Corporate Learning Centers (B)
Haskins, Mark E.; Simandl, JillCase DARDEN-G-0591-EKnowledge and CommunicationTed Colby, the newly appointed director of the Home Technologies, Inc.’s (HTI) learning center, is crafting a plan for the integration of the two learning centers, which come with different operating philosophies, assets, and practices. Colby’s goal is to create a single department suitable for the new entity, HTI. In the A case, students are challenged to critique Colby’s early integration concerns and decisions. In the B case, students have the...Starting at €5.74
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Home Technologies, Inc.: Merging Corporate Learning Centers (A) and (B) - Teaching Note
Haskins, Mark E.; Simandl, JillTeaching Note DARDEN-G-0590TN-EKnowledge and CommunicationTeaching note for product G-0590Starting at €0.00