Darden University of Virginia (USA)
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Target Media (B)
Horniman, Alexander B.; Kiang, Kyle; Chen, StellaCase DARDEN-OB-0911-ELeadership and People ManagementIn the B case, bitter rivals Yu Feng and Jiang Nanchun decide to merge their two companies. This is an unusual action because both men are successful entrepreneurs who are proud of their individual successes. They both assume that the merger will go smoothly. See also the A (UVA-OB-0910) and C (UVA-OB-0912) cases.Starting at €5.74
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Target Media (C)
Horniman, Alexander B.; Kiang, Kyle; Chen, StellaCase DARDEN-OB-0912-ELeadership and People ManagementThe C case concerns the challenges of postmerger integration. The cultural differences of the two companies and the style differences of the two leaders become issues for the new company, which now has a monopoly in the in-building advertising market, and questions about cultural integration take center stage. See also the A (UVA-OB-0910) and B (UVA-OB-0911) cases.Starting at €5.74
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US–China Tensions in Class (A): International Politics Meets Interpersonal Relationships
Chen, Ming-Jer; Whittle, Mary Summers; Fairfax, Lydia; Feng, JianYe (Jacky)Case DARDEN-S-0332-EStrategyThis four-part case series examines the numerous, often subtle ways in which international and interpersonal relations intersect. When an American MBA student types a controversial comment about China into the virtual chat box of an online class on emergiStarting at €8.20
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US–China Tensions in Class (D): Bruised Feelings
Chen, Ming-Jer; Whittle, Mary Summers; Fairfax, Lydia; Feng, JianYe (Jacky)Case DARDEN-S-0335-EStrategyThis four-part case series examines the numerous, often subtle ways in which international and interpersonal relations intersect. When an American MBA student types a controversial comment about China into the virtual chat box of an online class on emergiStarting at €5.74
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US–China Tensions in Class (B): Balancing the Professional, Political, and Personal
Chen, Ming-Jer; Whittle, Mary Summers; Fairfax, Lydia; Feng, JianYe (Jacky)Case DARDEN-S-0333-EStrategyThis four-part case series examines the numerous, often subtle ways in which international and interpersonal relations intersect. When an American MBA student types a controversial comment about China into the virtual chat box of an online class on emergiStarting at €5.74
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Wingtech Acquires Nexperia: Will the New Company Fly?
Chen, Ming-Jer; Chan, Yi Ping; Whittle, Mary SummersCase DARDEN-S-0329-EStrategyEarly in 2019, Wingtech CEO Xuezheng Zhang faced one of the biggest challenges of his career. China-based Wingtech, which Zhang had founded 13 years earlier, had rapidly grown into one of the world’s top manufacturers of mobile phones and intelligent devices. But Wingtech didn’t manufacture its products’ key component: microchips. Most of the chips it used were purchased from American and European manufacturers. Faced with growing anti-China sent...Starting at €8.20
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Competitive Dynamics: An Introduction
Chen, Ming-Jer; Whittle, Mary Summers; Baum, DavidTechnical Note DARDEN-S-0306-EStrategyThis technical note discusses competitive dynamics: the various and evolving actions and reactions of two firms engaged in a rivalrous relationship. By allowing us to analyze interactions at this dyadic level, the competitive dynamics perspective provides valuable insights into a firm’s behavior in a variety of competitive situations and contexts.Starting at €8.20
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Competitor Acumen: The Heart of Competitor Analysis
Chen, Ming-Jer; Whittle, Mary SummersTechnical Note DARDEN-S-0293-EStrategyThis technical notes answers the questions: What does the competitive landscape look like to a given competitor? Which firms does the competitor regard as its chief rivals? Critically, what actions is the competitor likely to take?Starting at €8.20
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Marketing and Ethics
Freeman, R. Edward; Fritz, Jacki; Mead, JennyCase DARDEN-E-0351-EBusiness Ethics and Corporate Social ResponsibilityMarketing tactics such as pricing, promotion, placement, and product decisions all help business owners create a need for their products or services. What managers seldom realize, however, is that the marketing decisions they make primarily to increase sales and market share have a great impact on society at large and thus have significant ethical implications. These seven caselets, which cover a variety of topics (including "the article of the h...Starting at €8.20
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Marketing and Ethics - Teaching Note
Freeman, R. Edward; Fritz, Jacki; Mead, JennyTeaching Note DARDEN-E-0351TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0351Starting at €0.00