Darden University of Virginia (USA)
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Mauboussin Japan: A French Gem in Asia
Delecolle, Thierry; Kamin, Ronald G.; Parguel, Beatrice; Yemen, GerryCase DARDEN-M-0853-EMarketingAs marketers love to teach students, differentiation must be the focal point of marketing strategy. But what happens when a firm's competitive set is shared by similar customers, perceived differentiation is weak among rivals, and loyalty is a thing of the past? This was the dilemma the French luxury jeweler Mauboussin faced: how to leverage its iconic brand to access new customers, domestically and abroad, and through new channels, while preserv...Starting at €8.20
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Streaming the Future: Netflix's Global Expansion
Harris, Jared D.; Kim, K. Dennie; Vasquez, RenzoCase DARDEN-S-0345StrategyThis case is set in the rapidly changing and technologically emerging industry of on-demand streaming video, which offers Netflix a number of strategic choices. For instance, strategies can involve choices about hosting infrastructure, consumer pricing, and other issues related to a streaming service’s business model. In order to achieve global competitiveness, however, some of these choices also involve internationalization. In which foreign mar...Starting at €8.20
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Vigeo and CSR - The Daughter of Globalization
Wicks, Andrew C.; Yemen, Gerry; Kamin, Ronald G.Case DARDEN-E-0372-EBusiness Ethics and Corporate Social ResponsibilityThe Vigeo case is used in Darden's Global EMBA "Business Ethics" course. The case raises the issue of how we determine what constitutes a socially responsible business, and how to apply that idea in a global context. It therefore could also be used effectively in courses in Marketing, Finance, or Global Economies and Markets. With a global leadership and sustainability perspective, this field-based case uses Vigeo, a European leader among enviro...Starting at €8.20
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Before the Hypothesis: Asking the Right Questions
Kim, K. DennieTechnical Note DARDEN-S-0417StrategyThis technical note is designed to be used early in a graduate-level elective course on strategic analysis, though it can be used at multiple levels, including advanced undergraduate and Executive Education. The note assumes some basic knowledge of hypothesis testing or the hypothesis-driven approach as a tool used in strategic analysis, particularly in the context of consulting. Building on this foundation, students will learn more about what ma...Starting at €8.20
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Sustainable Procurement at SNCF: An Impressionist's Approach to Transformation
Yemen, Gerry; Kamin, Ronald G.; Delchet-Cochet, KarenCase DARDEN-OB-1029-ELeadership and People ManagementWith a global leadership and sustainability perspective, this case uses SNCF, a state-owned railway and public service company based in France, to set the stage for an analysis of change management in a large company. It also allows for an exploration of sustainable development within the context of a large company. Written from the field, it depicts the firm’s overall strategy to adopt sustainable practices and provides an opportunity to introdu...Starting at €8.20
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Sustainable Procurement at SNCF: An Impressionist's Approach to Transformation - Teaching Note
Yemen, Gerry; Kamin, Ronald G.; Delchet-Cochet, KarenTeaching Note DARDEN-OB-1029TN-ELeadership and People ManagementTeaching note for product OB-1029Starting at €0.00
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Mauboussin Japan: A French Gem in Asia - Teaching Note
Delecolle, Thierry; Kamin, Ronald G.; Parguel, Beatrice; Yemen, GerryTeaching Note DARDEN-M-0853TN-EMarketingTeaching note for product M-0853Starting at €0.00
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What Needs to Be True? A Simple Framework for Evaluation
Kim, K. DennieTechnical Note DARDEN-S-0418StrategyFor strategists, a good hypothesis is invaluable, both as a starting point and as a guide to help structure a good analysis. A hypothesis-driven approach is widely regarded as the gold standard in tackling problems where uncertainty and ambiguity make it difficult to identify obvious solutions. “What needs to be true?” (WNT) is a framework that highlights the power and importance of assumptions in strategic decision-making; thus, it is an essenti...Starting at €8.20