Darden University of Virginia (USA)
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Uber Pricing Strategies and Marketing Communications
Farris, Paul W.; Yemen, Gerry; Weiler, Virginia; Ailawadi, KusumCase DARDEN-M-0871-EMarketingBy late March 2014, the ridesharing company Uber was on a roll, rapidly expanding service to untapped markets and gaining new, enthusiastic customers, as well as a few vocal and visible detractors. Uber’s innovative organization of the supply-demand matching process produced eager customers who recruited others. Buzz marketing and aggressive recruitment of drivers augmented growth. This case presents Uber as an example of a middleman adding real ...Starting at €8.20
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Pied Piper and Autonomous Vehicles
Freeman, R. Edward; Parmar, Bidhan L.; Mead, Jenny; Puhl, Nicole; Mahajan, Bhaskar; Boes, SeanCase DARDEN-E-0413-EBusiness Ethics and Corporate Social ResponsibilityPied Piper’s first driverless car had been in an accident and had killed a 26-year-old jogger. Pied Piper felt a deep sadness for the victim’s family, and was disappointed and alarmed because the company had optimistically thought driverless cars would eventually lead to total elimination of driving fatalities. The company needed to decide if the car’s algorithm was responsible for this death and, if so, what the plan of action should be.Starting at €8.20
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A Late Night at The Virginian Restaurant
Landel, Robert D.; Boes, SeanExercise DARDEN-OM-1551-EService and Operations ManagementIn this exercise, the manager of The Virginian, a small restaurant and bar in Charlottesville, has asked for help in reducing the average queue size at its bar. The Virginian prides itself on its fast and consistent service. (View the video at http://thevirginiancville.com/.) Students are offered four scenarios to guide their analyses. Students conduct analyses by preparing a simulated model on their own or using a simulation created with AnyLogi...Starting at €8.20
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Congestion in Café 67: Model Documentation and Guide
Landel, Robert D.; Boes, SeanTechnical Note DARDEN-OM-1552-EService and Operations ManagementThe purpose of this document is to describe each step in the development of a model for the exercise “Congestion in Café 67.” The system itself is described in Appendix 1. A short and simple description of the model’s objects is included in Appendix 2.Starting at €8.20
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The Multichannel Challenge at Natura in Beauty and Personal Care (A), (B), and (C) - Teaching note
Farris, Paul W.; Guissoni, Leandro; Boccia, Murillo; Ailawadi, KusumTeaching Note DARDEN-M-0943TNMarketingTeaching note for products M-0943, M-1022 and M-1023Starting at €0.00
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The Multichannel Challenge at Natura in Beauty and Personal Care (A)
Farris, Paul W.; Guissoni, Leandro; Ailawadi, Kusum; Boccia, MurilloCase DARDEN-M-0943MarketingFaced with declining market share and sales between 2014 and 2016, Natura, at the time Brazil’s second-largest brand in the cosmetics, fragrances, and toiletries market, was expanding its customer reach by moving from a direct-sales company to a multichanStarting at €8.20
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Congestion in Café 67
Landel, Robert D.; Boes, SeanCase DARDEN-OM-1550-EService and Operations ManagementIn this exercise the manager of Café 67 asks for help dealing with the large queues of students during the Darden school's second coffee (approximately 20 minutes) who all want lunch at the same time.Starting at €8.20
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A Late Night at The Virginian Restaurant: Model Documentation and Guide
Landel, Robert D.; Boes, SeanTechnical Note DARDEN-OM-1553-EService and Operations ManagementThe purpose of this document is to describe each step in the development of a model for the case “A Late Night at The Virginian Restaurant” (UVA-OM-1551).Starting at €8.20
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The Multichannel Challenge at Natura in Beauty and Personal Care
Farris, Paul W.; Guissoni, Leandro; Ailawadi, Kusum; Boccia, MurilloCase DARDEN-M-0943-EMarketingFaced with declining market share and sales, Natura, Brazil’s second-largest brand in the cosmetics, fragrances, and toiletries market, expanded its customer reach by moving from a direct-sales company to a multichannel company. In 2014, Natura added online catalogs, physical stores, and drugstores to its well-established direct-selling model, but the results were disappointing. Between 2014 and 2016, three different Natura CEOs attempted to lead...Starting at €8.20
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The Multichannel Challenge at Natura in Beauty and Personal Care (A), (B), and (C) - Teaching note
Farris, Paul W.; Guissoni, Leandro; Boccia, Murillo; Ailawadi, KusumTeaching Note DARDEN-M-0943TN-EMarketingTeaching note for product M-0943Starting at €0.00