Darden University of Virginia (USA)
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Starbucks: Schultz Back in the Brew
Snell, Scott A.; Lemley, AmyCase DARDEN-OB-0970-ELeadership and People ManagementCan the return of its founding CEO turn a lagging Starbucks around? Howard Shultz must map a strategy that addresses the company's decreasing sales and perhaps too rapid growth. Had the previous CEO's efforts to streamline operations compromised the Starbucks experience or was a changing economy to blame? Schultz considers whether to close existing stores, slow U.S. growth while expanding overseas, and improve the customer experience, which he be...Starting at €8.20
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The Tata Nano: The People's Car (A)
Farris, Paul W.; Venkatesan, Rajkumar; Kishore, N. Raghu; Lemley, AmyCase DARDEN-M-0768-EMarketingStudents identify promotion, price, place, segment, targeting, and positioning for marketing “the world’s cheapest car.” This case is effective for MBA, undergraduate, and executive learners studying market segmentation, pricing, cannibalization risk, pricing, and break-even sales in the face of different price and cost scenarios. Has Tata chosen the right marketing strategy? Does the Nano represent an evolution or a revolution in automobile mark...Starting at €8.20
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The Tata Nano: The People's Car - Teaching Note
Venkatesan, Rajkumar; Lemley, AmyTeaching Note DARDEN-M-0768TN-EMarketingTeaching note for product M-0768Starting at €0.00
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Pied Piper and Autonomous Vehicles
Freeman, R. Edward; Parmar, Bidhan L.; Mead, Jenny; Puhl, Nicole; Mahajan, Bhaskar; Boes, SeanCase DARDEN-E-0413-EBusiness Ethics and Corporate Social ResponsibilityPied Piper’s first driverless car had been in an accident and had killed a 26-year-old jogger. Pied Piper felt a deep sadness for the victim’s family, and was disappointed and alarmed because the company had optimistically thought driverless cars would eventually lead to total elimination of driving fatalities. The company needed to decide if the car’s algorithm was responsible for this death and, if so, what the plan of action should be.Starting at €8.20
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A Late Night at The Virginian Restaurant
Landel, Robert D.; Boes, SeanExercise DARDEN-OM-1551-EService and Operations ManagementIn this exercise, the manager of The Virginian, a small restaurant and bar in Charlottesville, has asked for help in reducing the average queue size at its bar. The Virginian prides itself on its fast and consistent service. (View the video at http://thevirginiancville.com/.) Students are offered four scenarios to guide their analyses. Students conduct analyses by preparing a simulated model on their own or using a simulation created with AnyLogi...Starting at €8.20
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Congestion in Café 67: Model Documentation and Guide
Landel, Robert D.; Boes, SeanTechnical Note DARDEN-OM-1552-EService and Operations ManagementThe purpose of this document is to describe each step in the development of a model for the exercise “Congestion in Café 67.” The system itself is described in Appendix 1. A short and simple description of the model’s objects is included in Appendix 2.Starting at €8.20
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Congestion in Café 67
Landel, Robert D.; Boes, SeanCase DARDEN-OM-1550-EService and Operations ManagementIn this exercise the manager of Café 67 asks for help dealing with the large queues of students during the Darden school's second coffee (approximately 20 minutes) who all want lunch at the same time.Starting at €8.20
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A Late Night at The Virginian Restaurant: Model Documentation and Guide
Landel, Robert D.; Boes, SeanTechnical Note DARDEN-OM-1553-EService and Operations ManagementThe purpose of this document is to describe each step in the development of a model for the case “A Late Night at The Virginian Restaurant” (UVA-OM-1551).Starting at €8.20