Darden University of Virginia (USA)
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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Eastman Tritan Product Development and Launch
Raz, Gal; Kraft, Tim; Elias, Allison; Hutchison-Krupat, JeremyCase DARDEN-OM-1540-EService and Operations ManagementIn 2007, Eastman Chemical (Eastman), a global specialty chemicals company based in Kingsport, Tennessee, was set to launch Tritan, Eastman’s latest specialty plastic. The development team was excited about Tritan because it demonstrated heat resistance and durability properties that might allow Eastman to compete in the lucrative polycarbonate plastics market. But the decision had not been made regarding which applications Eastman should target f...Starting at €8.20
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CarMax: Driving What's Possible
Nelson, Ryan; Wright, RyanCase DARDEN-S-0317-EStrategyCarMax, based in Richmond, Virginia, is the largest retailer of used cars in the United States. Over the past several years leading up to 2019, CarMax has undergone a major digital transformation, integrating agile, lean, and user experience (UX) design best practices to become a customer-centric, product-driven organization. In this case, CarMax is facing new competitors (e.g., digital native players Carvana and CarsDirect), changing consumer s...Starting at €8.20
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WillowTree: Project Driven with a Product Mindset
Nelson, Ryan; Wright, RyanCase DARDEN-S-0338-EStrategyWillowTree began as a small digital products company in 2007. By 2020, it had more than 500 full-time team members operating out of offices in four locations, and it had launched hundreds of digital products, including mobile apps, websites, voice assistaStarting at €8.20
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Connecting the Dots at Microsoft: Global Planning for a Local World (A) and (B) (TN)
Hutchison-Krupat, Jeremy; Craddock, JennyTeaching Note DARDEN-OM-1560TN-EService and Operations ManagementTeaching note for product OM-1560Starting at €0.00
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Transportation and Consolidation at Elevalt Ltd.
Hutchison-Krupat, Jeremy; Goldberg, Rebecca; Keswani, TarunCase DARDEN-OM-1490-EService and Operations ManagementChris Summers knew he had an important set of recommendations to make regarding his company’s strategic operations. Summers had been with Elevalt Ltd. (EVT)—a leading oil field services (OFS) company based in Austin, Texas—for nearly five years. As VP of supply chain management, he often made decisions that had a material impact on the way the company conducted operations. But this was the first time EVT had ever considered consolidating its dist...Starting at €8.20
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Belle, Inc.
Hutchison-Krupat, Jeremy; Kraft, Tim; Weiss, Elliott N.Case DARDEN-OM-1518-EService and Operations ManagementCharlie Reese, an operations manager for a fragrance manufacturer, is given a directive to reduce costs in order to free up working capital for other initiatives. Reese discovers that his initial plan to approach the problem from an inventory perspective would be unsustainable. In evaluating his options, he must determine which other areas of the production process to focus on.Starting at €8.20
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Connecting the Dots at Microsoft: Global Planning for a Local World (A)
Hutchison-Krupat, Jeremy; Craddock, JennyCase DARDEN-OM-1560-EService and Operations ManagementThis case is set on the verge of Microsoft initiating a TV white-space pilot in the Philippines in the summer of 2013; the uncertainty surrounding the new technology’s performance in the region provides a view of the risks organizations face early on in the innovation process, particularly when decisions are decentralized and overseen at a local level. MS and its public partners in the Philippines were excited about the possibility of setting up ...Starting at €8.20
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Connecting the Dots at Microsoft: Global Planning for a Local World (B)
Hutchison-Krupat, Jeremy; Craddock, JennyCase DARDEN-OM-1561-EService and Operations ManagementThis case is set on the verge of Microsoft initiating a TV white space pilot in the Philippines in the summer of 2013; the uncertainty surrounding the new technology’s performance in the region provides a view of the risks organizations face early on in the innovation process, particularly when decisions are decentralized and overseen at a local level. MS and its public partners in the Philippines were excited about the possibility of setting up ...Starting at €5.74
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Defining Problems and Opportunities in New Product Development (Part 1)
Hutchison-Krupat, Jeremy; Chao, Raul O.; Stevenson, DonaldTechnical Note DARDEN-OM-1579-EService and Operations ManagementDeveloping new products and services is an iterative process that involves (1) identifying a problem or opportunity that needs to be addressed, (2) generating concepts or solutions that address the problem, and (3) conducting experiments and tests to learn about the success or failure of those concepts. This note describes the first of these activities.Starting at €8.20