Darden University of Virginia (USA)
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Brandefy: Approaching Expansion with Marketing Analytics
Yemen, Gerry; Mortimer, Steven M.; Boichuk, JeffCase DARDEN-M-0962-EMarketingThis field-based case allows instructors to explore the world of data analytics with students, using Brandefy, a startup company, and its plan to expand its app into additional categories of the grocery store as a sandbox for learning. Using R (or some other statistical programming language/software, such as Python, SAS, Stata, or SPSS) and retail scanner data from 84.51˚ (https://www.8451.com/area51), the case sets the stage for instructors to e...Starting at €8.20
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Food Marketing
Cian, Luca; Gibson, Madeline; Boichuk, JeffTechnical Note DARDEN-M-0966-EMarketingLiterature in food marketing provides many examples of implicit associations and tensions of which marketers should be aware. For example, a brand that positions its product as healthy and tasty may struggle to gain traction in the market because consumers tend to associate good-tasting food with low health value, and therefore assume healthy food tastes bad. Often, consumers make purchases based on heuristics and perceptions. This note provides ...Starting at €8.20
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Just: Positioned to Target Mainstream Tastes? (A) and (B) - Teaching Note
Cian, Luca; Boichuk, Jeff; Gibson, MadelineTeaching Note DARDEN-M-0956TN-EMarketingTeaching note for product M-0956Starting at €0.00
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The Power of One
Chen, Ming-Jer; Tucker, CharlesTechnical Note DARDEN-S-0204-EStrategyEach of us possesses an inner force that enables us to be optimally effective in all aspects of life. The power of one is much more than an abstraction that animates our actions. It has practical applications for day-to-day life, from school to work, and throughout our personal lives. The power of one provides a way to converse with ourselves, to crystallize what is important, thereby enabling us to make coherent decisions. And because it emanate...Starting at €8.20
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"Why Should I Care?"
Chen, Ming-Jer; Tucker, CharlesCase DARDEN-S-0301-EStrategyA scholar in the area of organizational behavior has just learned that her paper on gender diversity has been accepted by a top management journal. She is looking forward to today’s class because her new paper, which she had assigned as reading for class, could serve as a test run to discovering what kind of response her research would elicit from practical-minded business students. But instead she must make a case for the relevance of research i...Starting at €8.20
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New River Apparel: Trot or Gallop?
Fairchild, Gregory B.; Tucker, CharlesCase DARDEN-ENT-0194-EEntrepreneurshipMarjorie Burnett, who runs a clothing outlet with lagging revenues in Tennessee, is considering taking a gamble on starting a new business. She has to decide whether expansion—offering even more products—is the answer to increasing her revenue, and whether would that decision be more profitable than her present business, given that the storefront she's considering is in a relatively unpopulated rural area. Would a new business be worth the invest...Starting at €8.20
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The Power of One: The Strategy Diamond Framework
Chen, Ming-Jer; Tucker, CharlesTechnical Note DARDEN-S-0237-EStrategyThe diamond framework can be used to develop strategies in multibusiness enterprises at all organizational levels and across markets or products. This note demonstrates how the framework yields insights that managers and executives need in order to make critical strategic decisions. The power of a single integrated approach lies in its transformative ability to unite a firm with one template based on a common language and shared lexicon.Starting at €8.20
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Becoming Ambicultural: A Guide for Managers and Organizations
Chen, Ming-Jer; Tucker, CharlesTechnical Note DARDEN-S-0253-EStrategyAmbicultural organizations and executives go a step beyond simply embracing different thoughts and behaviors-they transcend divisions to integrate such “opposites” as competition and cooperation, East and West or Chinese and American business approaches and strategies. They combine the best of two or more entities-cultures, ideas, practices-while avoiding the shortcomings of each.Starting at €8.20
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Culture-Strategy-Execution "Oneness": A How-To Guide
Chen, Ming-Jer; Chan, Yi Ping; Tucker, CharlesTechnical Note DARDEN-S-0305-EStrategyThe culture-strategy-execution framework, known as the Trio Model, offers organizations a powerful, adaptive approach to navigating today’s complicated global issues. By considering culture as an integral part of strategic thinking, executives and practitioners adopting the model can take a holistic approach to solving practical problems.Starting at €8.20
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BandyWorks (A): Founding a New Business (Guided by the Past)
Fairchild, Gregory B.; Tucker, CharlesCase DARDEN-ENT-0173-EEntrepreneurshipNow in his mid-40s, Tom Bandy was not a novice entrepreneur. He was a veteran of the IT revolution two decades earlier. He had started a company after college that successfully exploited a market niche in database management. But by his late 30s, he had lost the business. Now he was ready to launch a new one. And guided by experience, he had some thoughts about how to finance it.Starting at €8.20