Darden University of Virginia (USA)
-
The Home Depot Builds in the Pandemic
Murray, MeghanCase DARDEN-BC-0277Knowledge and CommunicationThrough most of 2020, the United States was battling the same demon as the rest of the world: the COVID-19 pandemic. During the pandemic, a large number of people worldwide spent more time at home, so they noticed repairs that needed to be made and used the increased time spent in their living quarters to paint rooms, garden, build, and complete projects. Many people turned to The Home Depot for the materials and tools to achieve these goals. To...Starting at €8.20
-
CarMax: Driving What's Possible
Nelson, Ryan; Wright, RyanCase DARDEN-S-0317-EStrategyCarMax, based in Richmond, Virginia, is the largest retailer of used cars in the United States. Over the past several years leading up to 2019, CarMax has undergone a major digital transformation, integrating agile, lean, and user experience (UX) design best practices to become a customer-centric, product-driven organization. In this case, CarMax is facing new competitors (e.g., digital native players Carvana and CarsDirect), changing consumer s...Starting at €8.20
-
WillowTree: Project Driven with a Product Mindset
Nelson, Ryan; Wright, RyanCase DARDEN-S-0338-EStrategyWillowTree began as a small digital products company in 2007. By 2020, it had more than 500 full-time team members operating out of offices in four locations, and it had launched hundreds of digital products, including mobile apps, websites, voice assistaStarting at €8.20
-
The #BlackLivesMatter Movement: Balancing Stakeholders at TechTeen - Teaching Note
Murray, MeghanTeaching Note DARDEN-BC-0276TN-EKnowledge and CommunicationTeaching note for product BC-0276Starting at €0.00
-
vineyard vines and The Brotherhood of the Traveling Pants
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Case DARDEN-M-0909-EMarketingThis case, “vineyard vines and The Brotherhood of the Traveling Pants,” introduces students to a unique partnership in the social media advertising world. Preppy clothing powerhouse vineyard vines had a history of interacting with its customers by featuring user-generated content in its catalogs and on its website and decided to continue this tradition on social media by partnering with a group of fans called The Brotherhood of the Traveling Pant...Starting at €8.20
-
Hamilton Won More Than Twitter
Murray, MeghanCase DARDEN-M-0912-EMarketingThe case is set in summer 2016, centered on the writer and performing star, Lin-Manuel Miranda, whose Broadway show Hamilton had grossed almost $75 million and won 11 Tony Awards. The musical’s cultural influence was buoyed by Miranda’s 578,000 Twitter followers; hundreds of celebrities from Oprah Winfrey to Jennifer Lopez had become ambassadors for the musical; and its impromptu #Ham4Ham live performances were engaging thousands of people on so...Starting at €8.20
-
nibblr: Subscription Snacking in a Digital Market - Teaching Note
Murray, MeghanTeaching Note DARDEN-M-0874TN-EMarketingTeaching note for product M-0874Starting at €0.00
-
Under Armour’s Willful Digital Moves - Teaching Note
Murray, Meghan; Saghian, MinaTeaching Note DARDEN-M-0910TN-EMarketingTeaching note for product M-0910Starting at €0.00
-
Lac Leman Festival de la Musique (A)
Bodily; Samuel E.; Jenkins; RobertCase DARDEN-QA-0707-EDecision AnalysisThe organizers of a music festival may use video from the Friday concert to create a DVD to sell to those who come to the Saturday concert. Attendance on Saturday is uncertain; as is the percentage of those who attend on Saturday who will buy the DVD. Is this a good project? If so; what number of DVDs should be burned early Saturday morning and offered for sale at that evening's performance? By that time; Friday attendance is known; as well as wh...Starting at €8.20
-
Lac Leman Festival de la Musique (B)
Bodily; Samuel E.; Jenkins; RobertCase DARDEN-QA-0708-EDecision AnalysisThe organizers of a music festival may use video from the Friday concert to create a DVD to sell to those who come to the Saturday concert. Attendance on Saturday is uncertain; as is the percentage of those who attend on Saturday who will buy the DVD. Is this a good project? If so; what number of DVDs should be burned early Saturday morning and offered for sale at that evening's performance? By that time; Friday attendance is known; as well as wh...Starting at €5.74