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Darden University of Virginia (USA)
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Britannia Chemicals PLC (A) and (B) - Teaching Note
Bruner, Robert F.; Schill, Michael J.; Eades, Kenneth M.; McTigue, Frank H.Teaching Note DARDEN-F-1906TNFinanceTeaching note for product F-1906Starting at €0.00
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Brand Purpose
Whitler, Kimberly A.; Pohl, MarkTechnical Note DARDEN-M-1016-EMarketingThis technical note will help provide insight on what a brand purpose is, why it matters, and how companies can vary in their design and application of brand purpose. Since the concept of brand purpose is an emerging idea, growing in importance within theStarting at €8.20
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Coke Puts Its Brand between a Rock and a Hard Place: Aligning Activism with Brand Purpose
Whitler, Kimberly A.; Wooten, David; Nolan, LiamCase DARDEN-M-1019-EMarketingThis case presents The Coca-Cola Company’s (Coke’s) involvement in the controversial Georgia voting bills. It can be used to explore brand purpose and activation of purpose through activism. Presenting a chronology of Coke’s statements as the firm responded to consumer and organizational actions, the case enables students to explore the challenges associated with the following: 1) aligning activism with brand purpose, 2) engaging in activism in a...Starting at €8.20
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Reggie Needs a Car (B)
Eades, Kenneth M.; Sinclair, Safiya; Fairchild, Gregory B.Case DARDEN-F-1885-EFinanceIn this case, fry cook Reggie Fuller, who wants to buy a car to ensure that he can consistently get to work on time, asks his mother if she and his sister would like to chip in with him so that he can afford a new Nissan Versa, a cheaper alternative to some of the other new cars he's been looking at. Fuller's mother responds by raising scheduling concerns along with car-related costs outside of monthly payments, such as gas, maintenance, and insu...Starting at €5.74
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Living the "Unbanked Life": Maria - Teaching Note
Eades, Kenneth M.; Sinclair, Safiya; Fairchild, Gregory B.Teaching Note DARDEN-F-1892TN-EFinanceTeaching note for product F-1892TNStarting at €0.00
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Black Coffee and Black Cards (A) - Teaching Note
Fairchild, Gregory B.; Maiden, Stephen E.; Eades, Kenneth M.Teaching Note DARDEN-F-1882TN-EFinanceTeaching note for product F-1882TNStarting at €0.00
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Reggie Needs a Car (B) - Teaching Note
Eades, Kenneth M.; Sinclair, Safiya; Fairchild, Gregory B.Teaching Note DARDEN-F-1885TN-EFinanceTeaching note for product F-1885TNStarting at €0.00
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Living the "Unbanked Life": Jaime, Renting to Own - Teaching Note
Eades, Kenneth M.; Sinclair, Safiya; Fairchild, Gregory B.Teaching Note DARDEN-F-1900TN-EFinanceTeaching note for product F-1900Starting at €0.00
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Target Corporation (Spanish version)
Eades, Kenneth M.; Ding, David; Yeaton, SaulCase DARDEN-F-1937FinanceThis is a Spanish translation of the March 22, 2016, version of UVA-F-1563. Students are in the role of Target Corporation's CFO considering the pros and cons of a variety of capital-investment proposals. The CFO is preparing his thoughts prior to a meeting of the Capital Expenditure Committee (CEC) with other Target senior executives to consider the merits of 10 capital-project requests (CPR), 5 of which are expected to require extra attention. ...Starting at €8.20
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Your Professional Brand: Creating a Brand Essence Statement for Your Career
Whitler, Kimberly A.; Moore, Marian ChapmanExercise DARDEN-M-0887-EMarketingAlthough not all MBA students end up working in a marketing function and/or on a brand per se, all students will develop a professional brand, whether it is proactively built or created through happenstance. This exercise helps guide students through a process to think strategically about how to develop their professional brand at work. It is used in conjunction with a technical note that details how to build brands using a tool called the Brand ...Starting at €8.20