Darden University of Virginia (USA)
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Motorcowboy: Getting a Foot in the Door (A)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0814-EMarketingAs part of the Google Online Marketing Challenge, a team of Darden students devises an AdWords campaign for Motorcowboy, an online source of custom footwear that caters to segments as varied as motorcycle police, cross-dressers, movie buffs, equestrians, and plus-size individuals. When an initial keyword list yields low traffic, the team must adapt its approach. This three-part case illustrates the segmentation process and the relative merits of ...Starting at €8.20
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Motorcowboy: Getting a Foot in the Door (B)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0815-EMarketingThis continuation of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, recounts the Darden team's revised approach.Starting at €5.74
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Motorcowboy: Getting a Foot in the Door (C)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0816-EMarketingThis third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts.Starting at €5.74
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Bidding for Hertz: Leveraged Buyout - Teaching Note
Chaplinsky, Susan; Marston, Felicia C.Teaching Note DARDEN-F-1560TN-EFinanceTeaching note for product F-1560Starting at €0.00
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FICO Score - Teaching Note
Eades; Kenneth M.; Fairchild; Gregory B.; Maiden; Stephen E.Teaching Note DARDEN-F-1909TN-EFinanceTeaching note for product F-1909Starting at €0.00
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FICO Score
Eades; Kenneth M.; Fairchild; Gregory B.; Maiden; Stephen E.Case DARDEN-F-1909-EFinanceThis case teaches students the importance of maintaining a strong FICO score by illustrating the consequences of paying bills late or not at all. The protagonist is David Molina; a waiter at a struggling Italian restaurant located down the block from where he lives. Money is tight for Molina right now—his limited income means he lives paycheck to paycheck. However; Molina knows things will be looking up for him soon because he recently accepted a...Starting at €8.20
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DuPont Corporation: Sale of Performance Coatings
Chaplinsky, Susan; Marston, Felicia C.; Merker, BrettCase DARDEN-F-1709-EFinanceIn January 2012, Ellen Kullman, CEO and chairman of DuPont, must decide whether to retain or sell the company’s Performance Coatings (DPC) division. This is an introductory case on valuing a leveraged buyout. The case focuses on a publicly listed corporation’s decision to divest a large division and asks students to compare the division’s value if it remains under DuPont’s control or is sold to an outside party. The transaction size of approximat...Starting at €8.20
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Cengage Learning: Can Apax Partners Salvage This Buyout?
Chaplinsky, Susan; Marston, Felicia C.; Smith, David C.Case DARDEN-F-1727-EFinanceThis case investigates the issues involved in a private equity (PE) firm’s decision to invest in the debt of a distressed leveraged buyout. The analysis has been purposefully simplified to involve only two classes of outstanding debt, senior debt and junior debt, so that students do not need to have detailed knowledge of the bankruptcy process to complete the analysis. The main analytical task requires students to compute the expected internal ra...Starting at €8.20
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Investing in Sponsor-Backed IPOs: The Case of Hertz - Teaching Note
Chaplinsky, Susan; Marston, Felicia C.Teaching Note DARDEN-F-1561TN-EFinanceTeaching note for product F-1561Starting at €0.00
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The Carlyle Group: IPO of a Publicly Traded Private Equity Firm - Teaching Note
Chaplinsky, Susan; Marston, Felicia C.Teaching Note DARDEN-F-1689TN-EFinanceTeaching note for product F-1689Starting at €0.00