Darden University of Virginia (USA)
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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Telescope: Squaring Purpose with Reality
Wicks, Andrew C.; Mead, Jenny; Stewart, NicholasCase DARDEN-E-0368-EBusiness Ethics and Corporate Social ResponsibilityThe management of Telescope, a wildly popular online search engine, must deal with a security breach in which information from thousands of users has been compromised. Technically - thanks to its carefully worded terms of use - the company is not financially liable for any ensuing damage. But Telescope prides itself on its commitment to acting responsibly. CEO and Co-Founder Spencer Milo must reconcile what the company stands for and how his orga...Starting at €8.20
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Bidding for Hertz: Leveraged Buyout - Teaching Note
Chaplinsky, Susan; Marston, Felicia C.Teaching Note DARDEN-F-1560TN-EFinanceTeaching note for product F-1560Starting at €0.00
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DuPont Corporation: Sale of Performance Coatings
Chaplinsky, Susan; Marston, Felicia C.; Merker, BrettCase DARDEN-F-1709-EFinanceIn January 2012, Ellen Kullman, CEO and chairman of DuPont, must decide whether to retain or sell the company’s Performance Coatings (DPC) division. This is an introductory case on valuing a leveraged buyout. The case focuses on a publicly listed corporation’s decision to divest a large division and asks students to compare the division’s value if it remains under DuPont’s control or is sold to an outside party. The transaction size of approximat...Starting at €8.20
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Cengage Learning: Can Apax Partners Salvage This Buyout?
Chaplinsky, Susan; Marston, Felicia C.; Smith, David C.Case DARDEN-F-1727-EFinanceThis case investigates the issues involved in a private equity (PE) firm’s decision to invest in the debt of a distressed leveraged buyout. The analysis has been purposefully simplified to involve only two classes of outstanding debt, senior debt and junior debt, so that students do not need to have detailed knowledge of the bankruptcy process to complete the analysis. The main analytical task requires students to compute the expected internal ra...Starting at €8.20
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Investing in Sponsor-Backed IPOs: The Case of Hertz - Teaching Note
Chaplinsky, Susan; Marston, Felicia C.Teaching Note DARDEN-F-1561TN-EFinanceTeaching note for product F-1561Starting at €0.00
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The Carlyle Group: IPO of a Publicly Traded Private Equity Firm - Teaching Note
Chaplinsky, Susan; Marston, Felicia C.Teaching Note DARDEN-F-1689TN-EFinanceTeaching note for product F-1689Starting at €0.00
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Xerox and the Vision Quest
Wicks, Andrew C.; Mead, Jenny; Stewart, NicholasCase DARDEN-E-0367-EBusiness Ethics and Corporate Social ResponsibilityXerox Production Manager Jim Deese has an employee who is uncomfortable with the company’s “vision quests” (creative and spiritual retreats). Xerox began conducting these vision quests as a means of invigorating production and innovation at the company, which had struggled over the years with product development and increasing competition. Some studies have shown that incorporating some element of spirituality helps to generate a happier and more...Starting at €8.20
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The Meatpacking Factory
Wicks, Andrew C.; Mead, Jenny; Stewart, NicholasCase DARDEN-E-0369-EBusiness Ethics and Corporate Social ResponsibilityThe manager of a meatpacking factory allows his 100-plus Muslim workers to take breaks believing that it is an appropriate response to the religious needs of this large part of his employee base. But the breaks have begun to interfere with the overall operation of the plant, resulting in a loss of productivity. Other employees have become irritated resenting what they see as preferential treatment. Because of the productivity issues, other employ...Starting at €8.20
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Silk Soy Milk (A)
Farris, Paul W.; Shames, Ervin R.; Wasden, MichaelCase DARDEN-M-0771-EMarketingThe Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new entrants into the very market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories, as well as how its efforts could best realize gro...Starting at €8.20