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Darden University of Virginia (USA)
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Embraer: Shaking Up the Aircraft Manufacturing Market
Chen, Ming-Jer; Zimath, Alexandre; Maat, Andrea; Lopes, Fabiano; Reynolds, William; Silva, Nivaldo; Vaughters, Charles; Watt, AaronCase DARDEN-S-0135-EStrategyThe CEO of Embraer, reflects on his company’s dramatic ascent to its position as the world’s leading regional aircraft manufacturer. Since becoming a private company, Embraer had successfully introduced seven commercial aircraft models to the market, including its latest, the 118-seat EMBRAER 195. Now, he is concerned because Embraer does not know what to expect from Bombardier, Boeing, and Airbus regarding their competitive response to his compa...Starting at €8.20
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Williams Controls (A)
Chen, Ming-Jer; Rettig, TonyCase DARDEN-S-0190-EStrategyWilliams Controls CEO, John Easton, has outlined the new strategic plan he wants to put in place to improve the company’s market opportunities and accelerate its growth. The plan involves embarking on an expansive acquisition spree designed to vertically integrate the company’s supply chain and simultaneously expand its product offering beyond the core electronic throttle control (ETC) business. Easton’s plan sounded compelling but complicated an...Starting at €8.20
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The Power of One
Chen, Ming-Jer; Tucker, CharlesTechnical Note DARDEN-S-0204-EStrategyEach of us possesses an inner force that enables us to be optimally effective in all aspects of life. The power of one is much more than an abstraction that animates our actions. It has practical applications for day-to-day life, from school to work, and throughout our personal lives. The power of one provides a way to converse with ourselves, to crystallize what is important, thereby enabling us to make coherent decisions. And because it emanate...Starting at €8.20
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Ambiculture: Seeking the Multicultural Middle
Chen, Ming-Jer; Yemen, GerryCase DARDEN-S-0266-EStrategySeries of scenarios each presenting a situation that asks the student to decide how to proceed.Starting at €8.20
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LEGO Bricks: Fit for the Big Screen
Chen, Ming-Jer; Craddock, JennyCase DARDEN-S-0296-EStrategyFor years Danish toymaker LEGO had turned down multiple attempts from directors and producers to make a LEGO movie. Now the CEO of the Danish toymaker has gotten a movie pitch from Warner Brothers. The entire LEGO brand is at risk if the movie is poorly eStarting at €8.20
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"Why Should I Care?"
Chen, Ming-Jer; Tucker, CharlesCase DARDEN-S-0301-EStrategyA scholar in the area of organizational behavior has just learned that her paper on gender diversity has been accepted by a top management journal. She is looking forward to today’s class because her new paper, which she had assigned as reading for class, could serve as a test run to discovering what kind of response her research would elicit from practical-minded business students. But instead she must make a case for the relevance of research i...Starting at €8.20
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Longview Services
Fairchild, Gregory B.; Rourke, BradCase DARDEN-ENT-0170-EEntrepreneurshipThis case traces the history of an engineering consulting firm and highlights differences between its two principals. The partnership worked very well overall, and Longview Services made money from the start. But it soon became clear that the duo had some differences in style that would need to be worked through.Starting at €8.20
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BandyWorks (B): Tom Bandy – Growing, Letting Go
Fairchild, Gregory B.; Rourke, BradCase DARDEN-ENT-0182-EEntrepreneurshipTom Bandy was no stranger to entrepreneurship and the problems brought about by success. Having honed his programming skills in the 1980s, he had already founded a database company that had seen great success—and then had been squeezed out by investors. In 2005, he founded BandyWorks, a computing services consulting firm, self-funding and achieving great success only four years later. In 2011, however, a development crisis popped up within BandyW...Starting at €5.74
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A Bowl of Good: Defining the Partnership
Fairchild, Gregory B.; Rourke, BradCase DARDEN-ENT-0183-EEntrepreneurshipKatrina Didot is founder and owner of A Bowl of Good, an organic soup business in Harrisonburg, Virginia. A Bowl of Good has been part of a café selling original soups and other foods, and has also sold soups at farmers markets, through distributors, and through other restaurants. Didot believes her business has plateaued and is seeking a partner in order to grow. However, she has had bad experiences with a number of partnerships and agreements, ...Starting at €8.20
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US–China Tensions in Class (A): International Politics Meets Interpersonal Relationships
Chen, Ming-Jer; Whittle, Mary Summers; Fairfax, Lydia; Feng, JianYe (Jacky)Case DARDEN-S-0332-EStrategyThis four-part case series examines the numerous, often subtle ways in which international and interpersonal relations intersect. When an American MBA student types a controversial comment about China into the virtual chat box of an online class on emergiStarting at €8.20