Darden University of Virginia (USA)
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Target Media (B)
Horniman, Alexander B.; Kiang, Kyle; Chen, StellaCase DARDEN-OB-0911-ELeadership and People ManagementIn the B case, bitter rivals Yu Feng and Jiang Nanchun decide to merge their two companies. This is an unusual action because both men are successful entrepreneurs who are proud of their individual successes. They both assume that the merger will go smoothly. See also the A (UVA-OB-0910) and C (UVA-OB-0912) cases.Starting at €5.74
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Target Media (C)
Horniman, Alexander B.; Kiang, Kyle; Chen, StellaCase DARDEN-OB-0912-ELeadership and People ManagementThe C case concerns the challenges of postmerger integration. The cultural differences of the two companies and the style differences of the two leaders become issues for the new company, which now has a monopoly in the in-building advertising market, and questions about cultural integration take center stage. See also the A (UVA-OB-0910) and B (UVA-OB-0911) cases.Starting at €5.74
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Embraer: Shaking Up the Aircraft Manufacturing Market
Chen, Ming-Jer; Zimath, Alexandre; Maat, Andrea; Lopes, Fabiano; Reynolds, William; Silva, Nivaldo; Vaughters, Charles; Watt, AaronCase DARDEN-S-0135-EStrategyThe CEO of Embraer, reflects on his company’s dramatic ascent to its position as the world’s leading regional aircraft manufacturer. Since becoming a private company, Embraer had successfully introduced seven commercial aircraft models to the market, including its latest, the 118-seat EMBRAER 195. Now, he is concerned because Embraer does not know what to expect from Bombardier, Boeing, and Airbus regarding their competitive response to his compa...Starting at €8.20
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McDonald's Corporation
Hess, Edward D.; Modica, ShizukaCase DARDEN-S-0147-EStrategyIn December 2007, McDonald’s had a market capitalization of $69.5 billion, and its stock price was hovering around its all-time high of $58-$60 since the last split, in February 1999. While McDonald’s was enjoying its five-year consecutive sales increases and high stock price, the management team was determined to improve customer experience, foster customer loyalty, and pave an enduring growth path into the future. Its big challenge remained how...Starting at €8.20
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Williams Controls (A)
Chen, Ming-Jer; Rettig, TonyCase DARDEN-S-0190-EStrategyWilliams Controls CEO, John Easton, has outlined the new strategic plan he wants to put in place to improve the company’s market opportunities and accelerate its growth. The plan involves embarking on an expansive acquisition spree designed to vertically integrate the company’s supply chain and simultaneously expand its product offering beyond the core electronic throttle control (ETC) business. Easton’s plan sounded compelling but complicated an...Starting at €8.20
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The Power of One
Chen, Ming-Jer; Tucker, CharlesTechnical Note DARDEN-S-0204-EStrategyEach of us possesses an inner force that enables us to be optimally effective in all aspects of life. The power of one is much more than an abstraction that animates our actions. It has practical applications for day-to-day life, from school to work, and throughout our personal lives. The power of one provides a way to converse with ourselves, to crystallize what is important, thereby enabling us to make coherent decisions. And because it emanate...Starting at €8.20
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Ambiculture: Seeking the Multicultural Middle
Chen, Ming-Jer; Yemen, GerryCase DARDEN-S-0266-EStrategySeries of scenarios each presenting a situation that asks the student to decide how to proceed.Starting at €8.20
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LEGO Bricks: Fit for the Big Screen
Chen, Ming-Jer; Craddock, JennyCase DARDEN-S-0296-EStrategyFor years Danish toymaker LEGO had turned down multiple attempts from directors and producers to make a LEGO movie. Now the CEO of the Danish toymaker has gotten a movie pitch from Warner Brothers. The entire LEGO brand is at risk if the movie is poorly eStarting at €8.20
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"Why Should I Care?"
Chen, Ming-Jer; Tucker, CharlesCase DARDEN-S-0301-EStrategyA scholar in the area of organizational behavior has just learned that her paper on gender diversity has been accepted by a top management journal. She is looking forward to today’s class because her new paper, which she had assigned as reading for class, could serve as a test run to discovering what kind of response her research would elicit from practical-minded business students. But instead she must make a case for the relevance of research i...Starting at €8.20
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Students Helping Honduras
Hess, Edward D.; Modica, ShizukaCase DARDEN-ENT-0105-EEntrepreneurshipA student-founded, student-led nonprofit organization dedicated to helping Hondurans escape from the cycle of poverty accomplished this by engaging college students in its projects from beginning to end. It operated with a yearly budget, augmented by student fundraisers and a grant from a private foundation. By the summer of 2008, it had three full-time employees living in Honduras and an ambitious business plan to expand its college chapters, in...Starting at €8.20