Darden University of Virginia (USA)
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Transformational Gaming: Zynga's Social Strategy (B)
Werhane, Patricia H.; Mead, Jenny; Hartman, Laura P.; Christmas, DanielleCase DARDEN-E-0361-EBusiness Ethics and Corporate Social ResponsibilityThe B case of this three-case series outlines how Mark Pincus, with help from his sister Laura Hartman, began to implement his new brand of social strategy. Initial steps included two partnerships: (1) Zynga’s YoVille and the San Francisco SPCA; and (2) Mafia Wars and the Huntington’s Disease Society of America. A new program within Zynga was created: Zynga.org, which would focus on global problems and ways to address them. Its first project, in ...Starting at €5.74
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Adelaida Technology Capital
Loutskina, Elena; Duff, RebeccaCase DARDEN-F-2026-EFinanceIn July 2022, Ashley Sudjianto, a partner at Adelaida Technology Capital (ATC), had to make a recommendation to ATC's investment committee on how much money ATC should lend to CarboCaptor Inc., an emerging chemical-manufacturing start-up that had a patented, cost-effective solvent that captured carbon dioxide (CO2) from the air. In late 2021, CarboCaptor had been well on the way to launching a new vertical: chemical compounds to aid CO2 storage i...Starting at €8.20
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Adelaida Technology Capital - Teaching note
Loutskina, Elena; Duff, RebeccaTeaching Note DARDEN-F-2026TN-EFinanceTeaching note for product F-2026Starting at €0.00
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Chiquita and the U.S. Department of Justice
Krehmeyer, Dean; Donaldson, Tom; Stewart, Lisa; White, HeidiCase DARDEN-BRI-1006-EBusiness Ethics and Corporate Social ResponsibilityIn April 2003, Chiquita Brand International’s Audit Committee Chairman Roderick Hills met with the US Department of Justice (DOJ) to disclose the company’s participation in making payments to the Autodefensas Unidas de Colombia (AUC), a right-wing paramilitary group in Colombia, in exchange for the safety of its Colombian subsidiary employees. Hills expected that the government would understand its actions in Colombia and levy fewer penalties. US...Starting at €8.20
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Transformational Gaming: Zynga's Social Strategy (A)
Werhane, Patricia H.; Mead, Jenny; Hartman, Laura P.; Christmas, DanielleCase DARDEN-E-0360-EBusiness Ethics and Corporate Social ResponsibilityIn January 2009, Mark Pincus, founder and CEO of the immensely popular and successful Zynga Game Network met with his sister Laura Hartman, DePaul University business ethics professor, to discuss building a new brand of corporate social strategy. Pincus wanted to find a way that Zynga could have a greater social impact on the world. He and Hartman talked about creating a new social strategy that would naturally flow out of Zynga’s success in deve...Starting at €8.20
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Transformational Gaming: Zynga's Social Strategy (C)
Werhane, Patricia H.; Mead, Jenny; Hartman, Laura P.; Christmas, DanielleCase DARDEN-E-0362-EBusiness Ethics and Corporate Social ResponsibilityFollowing the May 2010 Sweet Seeds campaign, Zynga announced that it would expand its FATEM partnership to build a school for children in Haiti who had been affected by the devastating earthquake in January of that year. In one week, more than 45,000 FarmVille users raised $110,000 through the purchase of virtual social goods. Sweet Seeds would be the first of several campaigns Zynga launched to raise funds for the school. In the meantime, Zynga....Starting at €5.74