Darden University of Virginia (USA)
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vineyard vines and The Brotherhood of the Traveling Pants
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Case DARDEN-M-0909-EMarketingThis case, “vineyard vines and The Brotherhood of the Traveling Pants,” introduces students to a unique partnership in the social media advertising world. Preppy clothing powerhouse vineyard vines had a history of interacting with its customers by featuring user-generated content in its catalogs and on its website and decided to continue this tradition on social media by partnering with a group of fans called The Brotherhood of the Traveling Pant...Starting at €8.20
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Supplier Development at SysInteg (A)
Landel, Robert D.; Karri, ChitanyaCase DARDEN-OM-1355-EService and Operations ManagementAn intern in the Supplier Development department at XS Inc. is participating in a two-day Value Stream Mapping (VSM) event at SysInteg. As this is XS’s first time sponsoring an improvement initiative led by a third party, it is under tight scrutiny by XS corporate-level senior management. XS considered this an opportunity to deploy external lean experts to convince some members of senior management who were skeptical about the lack of oversight o...Starting at €8.20
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Supplier Development at SysInteg (B)
Landel, Robert D.; Karri, ChitanyaCase DARDEN-OM-1363-EService and Operations ManagementThis file contains the Future State Map created at the Value Stream Mapping event. A teaching note (OM-1355TN) is available.Starting at €5.74
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Value Stream Mapping at SysInteg (A)
Karri, Chitanya; Landel, Robert D.Case DARDEN-OM-1369-EService and Operations ManagementThis case focuses on the application of Value Stream Mapping as a means of identifying waste in a supplier's logistics- services activities. Students are given the information needed to construct a Value Steam Map, identify value-added and non-value-added activities, and develop opportunities for reaching 50% improvement in throughput time. It is based on the case Supplier Development at SysInteg (A) UVA-OM-1355, about a summer intern in the Supp...Starting at €8.20
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Supplier Development at SysInteg (C)
Landel, Robert D.; Karri, ChitanyaCase DARDEN-OM-1364-EService and Operations ManagementOn day two of the Value Stream Mapping (VSM) event, the legal counsel for the XS division was brought to the meeting by the XS division manager who viewed the suggestions and recommendations made the supplier during the Current State exercise on the first day as push backs and wanted to ensure that he had no unreasonable plans for improvement when he left the VSM event. The attorney was concerned that any changes to existing processes would leave...Starting at €5.74
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Supplier Development at SysInteg (A), (B), and (C) - Teaching Note
Landel, Robert D.; Karri, Chitanya; Mestry, AshishTeaching Note DARDEN-OM-1355TN-EService and Operations ManagementTeaching note for product OM-1355Starting at €0.00
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Social Media Marketing
Murray, Meghan; Dunklin, I.S.; Loftus, MatthewTechnical Note DARDEN-M-0908-EMarketingThis technical note describes the history and benefits of social media marketing and discusses the ways in which it differs from traditional marketing. Seven major social media platforms-Facebook, Instagram, Twitter, YouTube, Pinterest, Snapchat, and WhatsApp-are covered in detail, and the authors outline the different techniques that companies can use with each one to uniquely engage with their customers. This technical note is used in a Darden ...Starting at €8.20
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vineyard vines and The Brotherhood of the Traveling Pants - Teaching Note
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Teaching Note DARDEN-M-0909TN-EMarketingTeaching note for product M-0909Starting at €0.00