Darden University of Virginia (USA)
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Note on Warfare in Eastern Philosophy
Bourgeois, L. J. III; Eygenson, Serge; Namasondhi, KanokratTechnical Note DARDEN-S-0304-EStrategyThis note on warfare summarizes treatises by Chinese (e.g., Sun Tzu, The Art of War, ca. 500 BC) and Japanese (e.g., Miyamoto Musashi, The Book of Five Rings, 1643 AD) warriors, reviews their philosophies and leadership lessons, and offers modern applications.Starting at €8.20
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Zen for Strategy
Bourgeois, L. J. III; Eygenson, Serge; Namasondhi, KanokratTechnical Note DARDEN-S-0318-EStrategyIconoclasts with strongly held beliefs and a willingness to buck orthodoxy, Apple's Steve Jobs and the Chicago Bulls' Phil Jackson shared similarities in character, leadership style, and life experience that extended beyond the extraordinary successes they achieved in their chosen fields. Both came of age in the United States of the mid-20th century, a time and place characterized by Americans’ growing interest in philosophical traditions outside...Starting at €8.20
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Moral Relativism
Freeman, R. Edward; Werhane, Patricia H.; Wicks, Andrew C.; Parmar, Bidhan L.; Gilbert, Daniel R. Jr.Technical Note DARDEN-E-0341-EBusiness Ethics and Corporate Social ResponsibilityThis note provides an introduction to moral relativism, discusses the various ways it poses fundamental challenges to engaging in ethical reflection, and offers alternative ways of thinking about ethics that avoid the trap of relativism.Starting at €8.20
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Harley-Davidson, Inc.: The Reverse Yankee Bond Issue
Lipson, Marc L.; O'Brien, RobbyCase DARDEN-F-2046-EFinanceHarley-Davidson Inc. (Harley-Davidson), the storied maker of iconic American motorcycles, was on the cusp of issuing its first bond not denominated in US or Canadian dollars—a so-called Reverse Yankee bond issue denominated in euros. Macroeconomic factors suggested that a euro issue could take advantage of the extremely low real rates of return in European markets that resulted from government monetary policies and a weak economy. On the other ha...Starting at €8.20
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Apple Inc.: The Second Green Bond
Lipson, Marc L.; O'Brien, RobbyCase DARDEN-F-2022-EFinanceLisa Jackson, vice president of Environment, Policy and Social Initiatives at Apple Inc. (Apple) and, previously, the first African American administrator of the Environmental Protection Agency, was preparing for questions that might arise in relation to Apple’s upcoming 10-year $1 billion green bond issue, Apple’s second such offering. The case explores the economics of bond pricing in general, and green bonds in particular, by describing the re...Starting at €8.20
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Note on Energy as a Strategic Force
Bourgeois, L. J. III; Doner, Jonathan; Namasondhi, Kanokrat; Eygenson, SergeTechnical Note DARDEN-S-0325-EStrategyThis note explores the concept of ki, or energy. It concentrates on aikido, a Japanese martial art that channels the human body’s natural energy toward balance, health, grounding, and the mental clarity required to overcome obstacles and discover new insights. Aikido is a defensively oriented martial art, designed to utilize the ki of the attack in a manner that turns that energy to the detriment of the attacker. The note discusses the six princi...Starting at €8.20
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Note on Competitive Dynamics and the Game of Go
Bourgeois, L. J. III; Eygenson, Serge; Namasondhi, KanokratTechnical Note DARDEN-S-0313-EStrategyGo (or Wei-ch’i, as it is known in China) is a centuries-old board game popular across Asia. Many have drawn parallels between military successes and the game’s complex methods, in which a player encircles, isolates, and captures enemy pieces and geography, but Go also offers lessons for business. This technical note offers a basic description of Go, followed by a collection of business-strategy anecdotes punctuated by comparisons to Go strategie...Starting at €8.20