Darden University of Virginia (USA)
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Argamassa Construction Materials (B): Epilogue
Hernandez, Morela; Yemen, Gerry; Santiago, Eduardo; Almandoz, JohnCase DARDEN-OB-1077-ELeadership and People ManagementIn the B case, Santiago recounts his approach to the difficult conversation with his boss. He shares what he believed was the problem at the firm and presents a plan to turn things around. The material also includes reflections on things Santiago learned about himself and about leading others.Starting at €5.74
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J. C. Penney: Reinventing Fair and Square Deals (A)
Farris, Paul W.; Wilcox, Ronald T.; Thompson, SylvieCase DARDEN-M-0835-EMarketingThe new CEO and the new president of the J. C. Penney Company, Inc. (JCP), invigorate the company with a new pricing strategy based on “Everyday Fair Prices.” Is the initial market reaction an indication of likely success? This first part of a two-part case contextualizes the initiative and provides a means of exploring differentiation in an evolving market.Starting at €8.20
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J. C. Penney: The "Think Big" Strategy
Farris, Paul W.; Thompson, Sylvie; Wilcox, Ronald T.Case DARDEN-M-0841-EMarketingThis case is used in Darden's required EMBA first-year Marketing course. It can also be used in course modules covering Pricing or Brand Management. In the case. a financial analyst considers a presentation by an investor in J. C. Penney and the implications of the company’s turnaround strategy. This case provides an alternative approach to the market positioning discussion in the two-part case, “J. C. Penney: Reinventing Fair and Square Deals (...Starting at €8.20
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David's Bridal: Customer Relationship Management in the Digital Age
Whitler, Kimberly A.; Farris, Paul W.; Thompson, SylvieCase DARDEN-M-0899-EMarketingThis case replaces UVA-M-0837. It can be used in a variety of marketing and strategy classes to understand how (1) at a macro level, a shift in consumer and environmental factors can impact firm strategy and (2) at a micro level, an e-mail-based marketing campaign designed to address these changes can impact firm-level performance. The case puts the students in the position of CEO Robert Huth as he is preparing for a board meeting. He had taken D...Starting at €8.20
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David's Bridal: Customer Relationship Management in the Digital Age - Teaching Note
Whitler, Kimberly A.; Farris, Paul W.; Thompson, SylvieTeaching Note DARDEN-M-0899TN-EMarketingTeaching note for product M-0899Starting at €0.00
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Moral Relativism
Freeman, R. Edward; Werhane, Patricia H.; Wicks, Andrew C.; Parmar, Bidhan L.; Gilbert, Daniel R. Jr.Technical Note DARDEN-E-0341-EBusiness Ethics and Corporate Social ResponsibilityThis note provides an introduction to moral relativism, discusses the various ways it poses fundamental challenges to engaging in ethical reflection, and offers alternative ways of thinking about ethics that avoid the trap of relativism.Starting at €8.20
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The Influence of Cultural Values in Business Practice
Behfar, Kristin J.; Thompson, Sylvie; Yemen, GerryTechnical Note DARDEN-OB-1056-ELeadership and People ManagementCulture is a highly complex set of learned behaviors that function at multiple levels. Cultural challenges go beyond overcoming language differences and navigating different national legal systems. Cultural values interlock with many national systems, which influence the way business is developed and how deals are made. Managers who understand how to navigate such differences are in high demand.Starting at €8.20
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J. C. Penney: Reinventing Fair and Square Deals (B)
Farris, Paul W.; Wilcox, Ronald T.; Thompson, SylvieCase DARDEN-M-0836-EMarketingIn this second part of a two-part case, the results of an innovative new pricing strategy for a venerated department store are reviewed and its positioning going forward is explored.Starting at €5.74
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SunTrust Banks, Inc.: Coke Refreshes Tier 1 Capital
Frank, Mary Margaret; Thompson, SylvieCase DARDEN-C-2337-EAccounting and ControlAs the 2008 financial crisis continued to intensify, a SunTrust executive was preparing for a presentation she would make to the rest of her team. SunTrust’s CEO had put together the team to review selling the bank’s large holding of Coca-Cola shares to obtain much-needed cash. Cash was needed because in the second quarter of 2008, SunTrust had experienced continued deterioration of its assets.Starting at €8.20
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Argamassa Construction Materials (A)
Hernandez, Morela; Yemen, Gerry; Santiago, Eduardo; Almandoz, JohnCase DARDEN-OB-1076-ELeadership and People ManagementHow does a high-performing manager move from admiring his boss to feeling like walking away from the position and company? This is a powerfully rich case that describes a manager’s leadership style in the context of a construction materials company in Rio de Janeiro, Brazil. Eduardo Santiago, plant manager at Argamassa, disagreed with the cost-cutting strategy his boss and company owner had implemented. And he believed more recent changes had cre...Starting at €8.20