Darden University of Virginia (USA)
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Performance Management Systems: How Companies are Rethinking People Development
West, June A.; Kelly, John P.Technical Note DARDEN-OB-1219-ELeadership and People ManagementBusiness has become increasingly globalized, interconnected, and disrupted by the unceasing progress of technology. As markets span ever-larger geographical areas, the war for talent among companies continues to heat up. As businesspeople enter the workforce, they seek not only challenging and stimulating roles with competitive compensation, but also organizations dedicated to people development. To attract the best and the brightest, companies a...Starting at €8.20
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Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A)
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, SaraCase DARDEN-M-0959-EMarketingThis is a three-part, disguised case series. In June 2009, Diana Zanzi was hired by Ventoso Ship Supply, an Italian sailboat manufacturer, to help them understand their boats’ puzzling selling patterns. Zanzi was informed that sales rates for two higher-end boat models were especially odd. Despite one’s superior technical specifications, speed, amenities, and overall value-for-money, their higher end models were hard to sell. However, a lower-qua...Starting at €8.20
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Managing Virtual Teams (A)
West, June A.; Kalla, Arya; Kumar, SameerCase DARDEN-BC-0210-EKnowledge and CommunicationKarl Henderson was a senior manager at Metrionic Systems, a Santa Clara, California-based provider of networking solutions. During his time there, he had worked on and managed various cross-functional teams. When he was given the opportunity to manage a team that was spread across five continents, Henderson was confident that with a little groundwork, he could manage perfectly and deliver on time as he had always done. Due to a recent increase in...Starting at €8.20
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Interexchange - Communicating Across Functional Boundaries
West, June A.; Wieme, Kelly M.; Yemen, GerryCase DARDEN-BC-0138-EKnowledge and CommunicationKatherine Mason is a program officer at InterExchange, a firm that administers academic-exchange programs with the former Soviet Union. After returning from an extended period of time in three of the former Soviet republics, Mason discovers that the finance department has instituted new reimbursement policies. She must decide how to interpret and react to the memos concerning expense-report reimbursement. The twist in the case is that because of ...Starting at €8.20
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Leading Change: How Alaska Airlines Took Over an Industry Darling
West, June A.; Gibbs, SheaCase DARDEN-BC-0268-EKnowledge and CommunicationAlaska Airlines (Alaska) acquired the small but sleek and much beloved Virgin America (Virgin) at the end of 2016. Alaska’s executives had to set a strategy to take all the good in Virgin, integrate it into the larger company, and present the unified commercial carrier in a digestible way to its customers and affected employees. But taking over Virgin’s fleet and operations without keeping its brand meant Alaska was going to feel blowback from th...Starting at €8.20
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Managing Virtual Teams (A) - Teaching Note
West, June A.Teaching Note DARDEN-BC-0210TN-EKnowledge and CommunicationTeaching note for product BC-0210Starting at €0.00
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Pacific National Industries, Inc.
West, June A.; Haskins, Mark E.Case DARDEN-G-0646-EKnowledge and CommunicationEric Walsh, newly promoted director of aviation for Pacific National Industries, Inc. (PNI), is one week away from having to make his very first presentation to the company’s COO and CFO. PNI is one of the country’s largest chemical companies, and maintained four aircraft and a team of flight and maintenance crewmembers to facilitate executive travel to and from the company’s many plants and operating complexes. Walsh enters his new position and ...Starting at €8.20
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Corteva Agriscience: Communicating R&D Strategy to a Global Organization
West, June A.; Simko, Paul J.; Glinska, GosiaCase DARDEN-BC-0275-EKnowledge and CommunicationThis case explores Corteva Agriscience’s (Corteva’s) research and development (R&D) organization, and the work of Wendy Srnic, global leader of Integrated Field Sciences (IFS); Kate Irvin, Corteva’s R&D communications leader; Neal Gutterson, Corteva's chief technology officer; and the R&D leadership team (RDLT) to communicate Corteva's new purpose and strategy to approximately 5,000 R&D employees in more than 140 countries worldwide. Because Cort...Starting at €8.20
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Strategic Planning at the New York Botanical Garden
Liedtka, Jeanne M.; West, June A.; Gibbs, Shea; Seale, Kris; Telegdy, FredCase DARDEN-BP-0566-EEconomicsThis richly detailed case traces the formulation and implementation of strategic plans for the New York Botanical Garden (NYBG), and profiles the highly inclusive and original planning process NYBGs leadership used. During his tenure as CEO and president of the NYBG, Gregory Long led countless initiatives to revitalize the 250-acre National Historic Landmark, transforming it into a "museum of plants," as well as a cultural attraction, research in...Starting at €8.20
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Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A)
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, SaraCase DARDEN-M-0959MarketingThis is a three-part, disguised case series. In June 2009, Diana Zanzi was hired by Ventoso Ship Supply, an Italian sailboat manufacturer, to help them understand their boats’ puzzling selling patterns. Zanzi was informed that sales rates for two hiStarting at €8.20