Darden University of Virginia (USA)
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Moral Relativism
Freeman, R. Edward; Werhane, Patricia H.; Wicks, Andrew C.; Parmar, Bidhan L.; Gilbert, Daniel R. Jr.Technical Note DARDEN-E-0341-EBusiness Ethics and Corporate Social ResponsibilityThis note provides an introduction to moral relativism, discusses the various ways it poses fundamental challenges to engaging in ethical reflection, and offers alternative ways of thinking about ethics that avoid the trap of relativism.Starting at €8.20
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POSCO, FINEX, and Technology Sharing
Mead, Jenny; Sisodia, Rajendra; Freeman, R. Edward; Krehmeyer, DeanCase DARDEN-E-0395-EBusiness Ethics and Corporate Social ResponsibilityPOSCO was a South Korean company that manufactured and sold products such as hot-rolled and cold-rolled steel, stainless steel plates, wire rods, and silicon steel sheets. Determined to find a greener and more cost-efficient alternative technology for steelmaking, POSCO decided to develop a new technology. Called FINEX, this technology significantly lowered operating costs, cut emissions, and, by eliminating the need for sinter and coking plants,...Starting at €8.20
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POSCO and Quick Six Sigma
Mead, Jenny; Sisodia, Rajendra; Freeman, R. Edward; Krehmeyer, DeanCase DARDEN-E-0396-EBusiness Ethics and Corporate Social ResponsibilityPOSCO was a South Korean company that manufactured and sold products such as hot-rolled and cold-rolled steel, stainless steel plates, wire rods, and silicon steel sheets. Along with other steelmaking companies, it faced the dilemma of the excessive waste inherent in its industry. In 2005, POSCO had initiated QSS (Quick Six Sigma or Quick and Smart Solution), which was extremely successful and had continuously contributed to waste reduction. Havi...Starting at €8.20
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Trader Joe's: Navigating the Changing Seas of an Evolving Industry
Harris, Jared D.; Brooks, Carson; Tongate, JuliaCase DARDEN-S-0412StrategyTrader Joe’s, a specialized grocery retailer, occupies a successful niche market segment of selling highly valued, unique, and often quirky private-label-branded goods. Store locations, size, and in-store atmosphere contribute to a sense of distinctiveness and have created a devoted customer base. Nevertheless, Trader Joe’s faced increased competitive pressures from other competing retailers who have increasingly pushed into its competitive set. ...Starting at €8.20
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Apple Inc.: The Future of the Mac
Harris, Jared D.; Lenox, Michael; Goldberg, Rebecca; Brooks, CarsonCase DARDEN-S-0340StrategyThis case uses Apple Inc. (Apple) and its Mac line of personal computers (PCs) to allow for an analysis of competitive positioning and the building of sustainable competitive advantage. In spring 2020, as Apple evolves its various product offerings, a product manager at Apple must think about how the Mac fits into its broader product portfolio. What is the future for desktops and laptops broadly and the Mac specifically? The case facilitates an e...Starting at €8.20
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POSCO and "Thanks Sharing"
Mead, Jenny; Krehmeyer, Dean; Sisodia, Rajendra; Freeman, R. EdwardCase DARDEN-E-0397-EBusiness Ethics and Corporate Social ResponsibilityPOSCO was a South Korean company that manufactured and sold products such as hot-rolled and cold-rolled steel, stainless steel plates, wire rods, and silicon steel sheets. POSCO management had worked hard since 2011 to infuse the company with the tenets of conscious capitalism and to make the company a "Firm of Endearment." Consequently, it came as an unhappy surprise when the New Economics Foundation (NEF) ranked South Korea 68th out of 143 coun...Starting at €8.20
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Apple Inc.: The Future of the Mac
Harris, Jared D.; Lenox, Michael; Goldberg, Rebecca; Brooks, CarsonCase DARDEN-S-0340-EStrategyThis public-sourced case uses Apple Inc. (Apple) and its Mac line of personal computers to allow for an analysis of competitive positioning and the building of sustainable competitive advantage. In the spring of 2020, as Apple evolves its various product offerings, a product manager at Apple must think about how the Mac fits into its broader product portfolio. What is the future for desktop and laptops broadly, and the Mac specifically? The case ...Starting at €8.20