Darden University of Virginia (USA)
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Starbucks: Schultz Back in the Brew
Snell, Scott A.; Lemley, AmyCase DARDEN-OB-0970-ELeadership and People ManagementCan the return of its founding CEO turn a lagging Starbucks around? Howard Shultz must map a strategy that addresses the company's decreasing sales and perhaps too rapid growth. Had the previous CEO's efforts to streamline operations compromised the Starbucks experience or was a changing economy to blame? Schultz considers whether to close existing stores, slow U.S. growth while expanding overseas, and improve the customer experience, which he be...Starting at €8.20
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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Chalhoub Group: Transforming the Luxury Retailer
Snell, Scott A.Case DARDEN-S-0319-EStrategyFrom a single boutique in Damascus, Syria, in 1955, the Chalhoub Group had grown by 2019 to operate more than 650 luxury retail stores in 14 countries throughout the Middle East and North Africa. By blending its knowledge of luxury and its unique Middle East expertise, the Group had built a powerhouse of brands, enjoyed a reputation for excellent service with all its partners, and offered a differentiated retail experience to its customers in the...Starting at €8.20
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Moral Relativism
Freeman, R. Edward; Werhane, Patricia H.; Wicks, Andrew C.; Parmar, Bidhan L.; Gilbert, Daniel R. Jr.Technical Note DARDEN-E-0341-EBusiness Ethics and Corporate Social ResponsibilityThis note provides an introduction to moral relativism, discusses the various ways it poses fundamental challenges to engaging in ethical reflection, and offers alternative ways of thinking about ethics that avoid the trap of relativism.Starting at €8.20
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Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20
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Introduction to Strategy
Lenox, Michael; Liedtka, Jeanne M.; Snell, Scott A.; Harris, Jared D.Technical Note DARDEN-S-0183-EStrategyStrategy is complex, requiring clarity about organizational objectives as well as the variety of external forces-competitive, economic, and technological-that come into play. Ultimately, strategy is an integrative exercise. This technical note provides a concise basis for a comprehensive discussion of strategic concerns.Starting at €8.20
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mcgarrybowen
Snell, Scott A.; Yemen, Gerry; Keevil, AdrianCase DARDEN-S-0187-EStrategySuitable for MBA, EMBA, GEMBA, and executive education courses, this field based case offers an opportunity to examine the scalability of a successful American advertising agency globally. In eight years, mcgarrybowen had become the lead agency for several big advertisers. The agency’s calling card was its reputation for being collaborative, reflected in the way the agency’s name was written-no spaces between the names. As part of a global expans...Starting at €8.20
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AstraZeneca: Transforming How New Medicines Flow to Patients
Snell, Scott A.; Yemen, GerryCase DARDEN-S-0221-EStrategyThis case is currently taught in Darden's ""First-Year Strategy"" course. Scott Snell also teaches it in his second year elective, ""Developing Organizational Capability"". The case would be useful in any course that examines the topic of core capabilities, organizational change, or strategic alignment. This field-based case provides an overview of reorganization at AstraZeneca UK Limited (AZN) and focuses on the processes, systems, and people (h...Starting at €8.20
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Starbucks: Schultz Back in the Brew - Teaching Note
Snell, Scott A.; Yemen, GerryTeaching Note DARDEN-OB-0970TN-ELeadership and People ManagementTeaching note for product OB-0970Starting at €0.00
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Product-Line Strategy at Porsche: The Effect of New Models on the Porsche Brand and the 911
Farris, Paul W.; Kang, Eric; Mitchell, JordanCase DARDEN-M-0695-EMarketingThe Porsche 911 has long been the face of the company's product line. Over the years, Porsche has added models priced either above or below the 911, but only the lower-priced models have sold well. Porsche seems to struggle between what an executive calls the "pull of the market" and the "tug of brand equity." This case provides an opportunity for students to analyze the optimal breadth of a product line that will balance sales, profitability, de...Starting at €8.20