Darden University of Virginia (USA)
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Moral Voice: Talking About Ethics at Work
Harris, Jared; Hess, MeganTechnical Note DARDEN-E-0411-EBusiness Ethics and Corporate Social ResponsibilityThere are a number of reasons that individuals find it challenging to engage in discussion about ethics and values in the workplace environment, yet engagement regarding values is critically important for organizations. Effective organizations talk about and enact their values. This note discusses some of the key barriers to exercising “moral voice” in the workplace environment and offers suggestions for individuals and managers regarding how to ...Starting at €8.20
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Managing Brand Crisis: Bud Light Cracks Open a Can of Controversy - Teaching note
Whitler, KimberlyTeaching Note DARDEN-M-1043TNMarketingStarting at €0.00
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Resilience in Business
Hernandez, Morela; Goldberg, Rebecca; Hess, MeganCase DARDEN-OB-1080-ELeadership and People ManagementWhat is resilience, and how is a company’s resilience measured? Scholars define organizational resilience as the ability to not only survive a hardship, but also to emerge stronger and better prepared to face new challenges in the future. All businesses experience adversity, but relatively few are able to transform these experiences into a catalyst for growth. Members of resilient organizations are also hopeful and confident in their abilities t...Starting at €8.20
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Resilience in Business - Teaching Note
Hernandez, Morela; Hess, MeganTeaching Note DARDEN-OB-1080TN-ELeadership and People ManagementTeaching note for product OB-1080Starting at €0.00
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Managing Brand Crisis: Bud Light Cracks Open a Can of Controversy
Whitler, Kimberly; Baum, Dan; Pasquinelli, EmilyCase DARDEN-M-1043MarketingThis case provides a chronological view of Bud Light’s sponsorship of Dylan Mulvaney, a transgender influencer, and the resulting impact. It helps students and executives consider both the decision-making process when working with influencers and other promotional partners and the steps that can be taken to minimize (and even prevent) the damage that can occur when a brand and business crisis results from a partnership. Students can explore the c...Starting at €8.20