Darden University of Virginia (USA)
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Motorcowboy: Getting a Foot in the Door (A)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0814-EMarketingAs part of the Google Online Marketing Challenge, a team of Darden students devises an AdWords campaign for Motorcowboy, an online source of custom footwear that caters to segments as varied as motorcycle police, cross-dressers, movie buffs, equestrians, and plus-size individuals. When an initial keyword list yields low traffic, the team must adapt its approach. This three-part case illustrates the segmentation process and the relative merits of ...Starting at €8.20
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Motorcowboy: Getting a Foot in the Door (B)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0815-EMarketingThis continuation of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, recounts the Darden team's revised approach.Starting at €5.74
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Motorcowboy: Getting a Foot in the Door (C)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0816-EMarketingThis third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts.Starting at €5.74
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A Perfect Storm: Examining the Supply Chain for N95 Masks during COVID-19 - Teaching Note
Kraft, Tim; Shah, Jimit; Alagesan, Suriyaprakash; Handfield, RobertTeaching Note DARDEN-OM-1708TN-EService and Operations ManagementTeaching Note for the product OM-1708Starting at €0.00
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The New War of the Currents: The Race to Win the Electric Vehicle Market - Teaching Note
Kraft, Tim; Alagesan, Suriyaprakash; Shah, JimitTeaching Note DARDEN-OM-1709TN-EService and Operations ManagementTeaching Note for product OM-1709Starting at €0.00
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A Perfect Storm: Examining the Supply Chain for N95 Masks during COVID-19 - Teaching Note
Kraft, Tim; Shah, Jimit; Alagesan, Suriyaprakash; Handfield, RobertTeaching Note DARDEN-OM-1708TNService and Operations ManagementTeaching note for product OM-1708Starting at €0.00
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A Perfect Storm: Examining the Supply Chain for N95 Masks during COVID-19
Kraft, Tim; Shah, Jimit; Alagesan, Suriyaprakash; Handfield, RobertCase DARDEN-OM-1708-EService and Operations ManagementN95 masks are an important aspect in the fight to prevent the spread of COVID-19 due to the virus’s contagious nature. Coronavirus is a flu disease. It affects the respiratory tract of a person’s body and causes difficulties in breathing. COVID-19 is a neStarting at €8.20
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The New War of the Currents: The Race to Win the Electric Vehicle Market
Kraft, Tim; Alagesan, Suriyaprakash; Shah, JimitCase DARDEN-OM-1709-EService and Operations ManagementThe automobile industry is going through a dramatic change as electric vehicles (EVs) rapidly gain in popularity. Two companies in particular have dominated the EV market over the last decade: Tesla and Nissan. However, Nissan, despite its global presence and production capability, has lost significant market share to Tesla. Going forward, the company’s operational and strategic decisions are vital to its success in the EV market. Tesla, on the...Starting at €8.20