Darden University of Virginia (USA)
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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Nintendo and the Future of Video Gaming
Harris, Jared D.; Lenox, Michael; Harrison, Katharine; Reiss, Mathew; Goldberg, RebeccaCase DARDEN-S-0341-EStrategyThe evolution of the video game console industry illustrates how industry dynamics can shift and change over time, as different phases of the competitive lifecycle place different demands upon firms. Historically, different generations of video game console competition illustrate how different strategies have become dominant at different times. All these insights have implications for future strategy. How will video game console makers effectivel...Starting at €8.20
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Nintendo and the Future of Video Gaming
Harris, Jared D.; Lenox, Michael; Harrison, Katharine; Reiss, Mathew; Goldberg, RebeccaCase DARDEN-S-0341StrategyThis case presents the evolution of Nintendo’s gaming technology and discusses the history of the video gaming sector over eight generations of releases. It illustrates how industry dynamics shift over time and how different phases of the competitive life cycle place different demands upon those firms that are all vying for the top position. The case provides history and context for students to discuss an age-old question: How do firms sustain a ...Starting at €8.20
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CO2 Australia-The Case for Carbon Credits
Allayannis, George (Yiorgos); Tenguria, SusheelCase DARDEN-F-1585-EFinanceThis case describes how carbon credits are created via planting Mallee Eucalypt trees by CO2 Australia. The case provides useful background to go along with the technical note "Carbon Credit Markets" (UVA-F-1583), which discusses in greater detail the regulatory frameworks as well as the various mechanisms that exist to allow carbon credit creation and trading.Starting at €8.20
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Roast, Grind, Brew, Kickstart
Grushka-Cockayne, Yael; Koes, Alexander; Reiss, MathewCase DARDEN-QA-0900-EDecision AnalysisThis case describes an entrepreneur who turns to Kickstarter to help launch a product and satisfy investor requests to prove the market. The case discusses the decisions that need to be made with regards to launching a campaign, and analyzes ways to increase the likelihood that the campaign will be successful. Accompanying datasets give students access to thousands of past campaigns, which can be used to determine the factors that impact campaign...Starting at €8.20
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Silk Soy Milk (A)
Farris, Paul W.; Shames, Ervin R.; Wasden, MichaelCase DARDEN-M-0771-EMarketingThe Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new entrants into the very market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories, as well as how its efforts could best realize gro...Starting at €8.20
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Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20
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Carbon Credit Markets
Allayannis, George (Yiorgos); Tenguria, Susheel; Taylor, MattTechnical Note DARDEN-F-1583-EFinanceThis note discusses issues related to carbon markets: Emissions Trading Approaches (Cap-and-Trade, Baseline-and-Credit, and Offsets), Regulatory Framework (Kyoto Protocol), and two key mechanisms of credits creation, Clean Development Mechanism and Joint Implementation; creation and trading of carbon credits (CERs) (markets such as OTC and organized exchanges such as the Chicago Climate Exchange); examples of investors in the carbon market (carbo...Starting at €8.20