Darden University of Virginia (USA)
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Uber Pricing Strategies and Marketing Communications
Farris, Paul W.; Yemen, Gerry; Weiler, Virginia; Ailawadi, KusumCase DARDEN-M-0871-EMarketingBy late March 2014, the ridesharing company Uber was on a roll, rapidly expanding service to untapped markets and gaining new, enthusiastic customers, as well as a few vocal and visible detractors. Uber’s innovative organization of the supply-demand matching process produced eager customers who recruited others. Buzz marketing and aggressive recruitment of drivers augmented growth. This case presents Uber as an example of a middleman adding real ...Starting at €8.20
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J. C. Penney: The "Think Big" Strategy - Teaching Note
Farris, Paul W.; Weiler, VirginiaTeaching Note DARDEN-M-0841TN-EMarketingTeaching note for product M-0841Starting at €0.00
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Chick-fil-A: Bird of a Different Feather
Simko, Paul J.; Farris, Paul W.; Weiler, Virginia; Gerardo, Peter;Case DARDEN-G-0632-EStrategyIn 2011, sales at Chick-fil-A (CFA) surpassed $4 billion; however due to ownership’s aversion to debt, the pace of expansion was significantly slower than the fast-food-segment average. And the biggest differences between CFA and other fast-food chains were its private, family-controlled ownership structure and its management philosophy. This case explores the relationship between an enterprise’s philosophy and its long-term viability. This case ...Starting at €8.20
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Whole Foods: Digesting Amazon’s Offer
Loutskina; Elena; Bickwit; GrantCase DARDEN-F-1923-EFinanceAs the cofounder and CEO of Whole Foods, John Mackey had spent the better portion of his life rapidly growing the company from a niche natural grocery store in Austin, Texas, into the premier natural-foods grocer in the United States. Highly regarded as industry leader, Whole Foods contributed to the explosion in health-conscious eating sweeping the country. But not all good things lasted forever. Whole Foods had been treading increasingly chopp...Starting at €8.20
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Husk Power Systems: Financing Expansion
Loutskina, Elena; Sinha, Manoj; Ransler, ChipCase DARDEN-F-1629-EFinanceHusk Power Systems, a young but widely celebrated firm based in India, needs $1.5 million to $2.5 million of expansion capital to grow quickly beyond the small footprint it had established in northeast India. It was a successful green-energy enterprise that aimed to provide electricity to millions of rural Indians in a financially viable way. With 10 "mini power plants" that used rice husks as a fuel source and a presence in 25 isolated Indian vi...Starting at €8.20
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Atlas Air: Shipping at Preferred Cost
Loutskina; Elena; Shah; JigarCase DARDEN-F-2057-EFinanceThe case is centered on a July 2022 bid from a private equity consortium led by Apollo Global Management (Apollo) to acquire Atlas Air, a major air transportation company whose services spanned commercial cargo, passenger charters, and aircraft leasing. The protagonist is facing the difficult task of crafting a recommendation to Atlas Air’s board regarding Apollo’s bid. Apollo’s courting of Atlas Air had started more than a year before. On June ...Starting at €8.20
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Whole Foods: Digesting Amazon’s Offer- Teaching note
Loutskina; ElenaTeaching Note DARDEN-F-1923TN-EFinanceTeaching note for product F-1923Starting at €0.00