Darden University of Virginia (USA)
-
Uber Pricing Strategies and Marketing Communications
Farris, Paul W.; Yemen, Gerry; Weiler, Virginia; Ailawadi, KusumCase DARDEN-M-0871-EMarketingBy late March 2014, the ridesharing company Uber was on a roll, rapidly expanding service to untapped markets and gaining new, enthusiastic customers, as well as a few vocal and visible detractors. Uber’s innovative organization of the supply-demand matching process produced eager customers who recruited others. Buzz marketing and aggressive recruitment of drivers augmented growth. This case presents Uber as an example of a middleman adding real ...Starting at €8.20
-
J. C. Penney: The "Think Big" Strategy - Teaching Note
Farris, Paul W.; Weiler, VirginiaTeaching Note DARDEN-M-0841TN-EMarketingTeaching note for product M-0841Starting at €0.00
-
Chick-fil-A: Bird of a Different Feather
Simko, Paul J.; Farris, Paul W.; Weiler, Virginia; Gerardo, Peter;Case DARDEN-G-0632-EStrategyIn 2011, sales at Chick-fil-A (CFA) surpassed $4 billion; however due to ownership’s aversion to debt, the pace of expansion was significantly slower than the fast-food-segment average. And the biggest differences between CFA and other fast-food chains were its private, family-controlled ownership structure and its management philosophy. This case explores the relationship between an enterprise’s philosophy and its long-term viability. This case ...Starting at €8.20
-
Chestnut Foods (A)
Schill, Michael J.; Stevenson, DonaldCase DARDEN-F-1736-EFinanceAfter a period of poor stock-market performance, conglomerate Chestnut Foods (Chestnut) faces the acquisition of its stock by an activist investor. The new investor demands the sale of Chestnut’s high-growth division, which contrasts with the CFO’s turnaround plan to expand this same division. To disentangle the way forward for Chestnut, students are invited to grapple with the risk-adjusted performance of each division and the estimation of divi...Starting at €8.20
-
Chestnut Foods (B)
Schill, Michael J.; Briceno, Frank; Stevenson, DonaldCase DARDEN-F-1974-EFinanceAfter a period of poor stock-market performance, conglomerate Chestnut Foods (Chestnut) faces the acquisition of its stock by an activist investor. The new investor demands the sale of Chestnut’s high-growth division, which contrasts with the CFO’s turnaround plan to expand this same division. To disentangle the way forward for Chestnut, students are invited to grapple with the risk-adjusted performance of each division and the estimation of divi...Starting at €5.74
-
Regina Broadband's Earnings Conference Call (A) and (B) - Teaching Note
Demers, Elizabeth A.; Powell, Elizabeth A.; Stevenson, DonaldTeaching Note DARDEN-C-2367TN-EAccounting and ControlTeaching note for product C-2367Starting at €0.00
-
Husk Power Systems: Financing Expansion
Loutskina, Elena; Sinha, Manoj; Ransler, ChipCase DARDEN-F-1629-EFinanceHusk Power Systems, a young but widely celebrated firm based in India, needs $1.5 million to $2.5 million of expansion capital to grow quickly beyond the small footprint it had established in northeast India. It was a successful green-energy enterprise that aimed to provide electricity to millions of rural Indians in a financially viable way. With 10 "mini power plants" that used rice husks as a fuel source and a presence in 25 isolated Indian vi...Starting at €8.20
-
Kaizen in Translation: Suggestion Systems Across Cultures
Weiss, Elliott N.; Stevenson, DonaldTechnical Note DARDEN-OM-1544-EService and Operations ManagementThough the world has recently been described as "flat," we contend that it is also "lumpy." Some managerial practices may be universal (i.e., applicable across all cultures), while others may have to be customized for location. In this technical note, we discuss the application of kaizen principles across cultures. When managers analyze kaizen with cultural values in mind, they may find the key to its practical success, and where relevant values ...Starting at €8.20
-
Lean as a Universal Model of Excellence: It Is Not Just a Manufacturing Tool!
Weiss, Elliott N.; Stevenson, Donald; English, AustinTechnical Note DARDEN-OM-1562-EService and Operations ManagementThis is a technical note that describes the history of Lean and explains why it is not just a manufacturing tool. It is used in Darden’s "Management of Service Operations" course elective.Starting at €8.20
-
Defining Problems and Opportunities in New Product Development (Part 1)
Hutchison-Krupat, Jeremy; Chao, Raul O.; Stevenson, DonaldTechnical Note DARDEN-OM-1579-EService and Operations ManagementDeveloping new products and services is an iterative process that involves (1) identifying a problem or opportunity that needs to be addressed, (2) generating concepts or solutions that address the problem, and (3) conducting experiments and tests to learn about the success or failure of those concepts. This note describes the first of these activities.Starting at €8.20