Darden University of Virginia (USA)
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Uber Pricing Strategies and Marketing Communications
Farris, Paul W.; Yemen, Gerry; Weiler, Virginia; Ailawadi, KusumCase DARDEN-M-0871-EMarketingBy late March 2014, the ridesharing company Uber was on a roll, rapidly expanding service to untapped markets and gaining new, enthusiastic customers, as well as a few vocal and visible detractors. Uber’s innovative organization of the supply-demand matching process produced eager customers who recruited others. Buzz marketing and aggressive recruitment of drivers augmented growth. This case presents Uber as an example of a middleman adding real ...Starting at €8.20
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J. C. Penney: The "Think Big" Strategy - Teaching Note
Farris, Paul W.; Weiler, VirginiaTeaching Note DARDEN-M-0841TN-EMarketingTeaching note for product M-0841Starting at €0.00
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Chick-fil-A: Bird of a Different Feather
Simko, Paul J.; Farris, Paul W.; Weiler, Virginia; Gerardo, Peter;Case DARDEN-G-0632-EStrategyIn 2011, sales at Chick-fil-A (CFA) surpassed $4 billion; however due to ownership’s aversion to debt, the pace of expansion was significantly slower than the fast-food-segment average. And the biggest differences between CFA and other fast-food chains were its private, family-controlled ownership structure and its management philosophy. This case explores the relationship between an enterprise’s philosophy and its long-term viability. This case ...Starting at €8.20
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MetLife Meets Insurtech App to App
Allayannis, George (Yiorgos); Fernstrom, Aaron; Holtz, PaulCase DARDEN-F-1947-EFinanceThis case examines the key issues facing MetLife, a major company in life and annuity (L&A) and - to a lesser extent - property and casualty (P&C) insurance. The case provides an opportunity to analyze the business models of insurance companies, the main risks they face, and the broad investment strategies they pursue. The case also discusses how technology (including insurtech), regulation, and risk affect MetLife and insurance companies in gene...Starting at €8.20
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An Introduction to Blockchain
Allayannis, George (Yiorgos); Fernstrom, AaronTechnical Note DARDEN-F-1810-EFinanceThis technical note explains what blockchain is, what it allows, as well as discusses its advantages and potential issues to consider further. It also provides an example of an application in which blockchain technology is used and describes regulatory and governance considerations. It can be used in a financial institutions or fintech course along with a case on digital currencies.Starting at €8.20
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Bitcoin: Investment or Illusion?
Allayannis, George (Yiorgos); Fernstrom, AaronCase DARDEN-F-1819-EFinanceThe case describes a hypothetical hedge fund manager who is examining whether to invest in bitcoin. The case discusses potential risks and rewards of investing in bitcoin, the role of bitcoin and digital currencies more broadly, and financial innovation in the space, such as ICOs. It can be taught as part of a second-year MBA elective course in investments, financial institutions/capital markets, or fintech.Starting at €8.20
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JUST Capital
Matos, Pedro; Frank, Mary Margaret; Fernstrom, AaronCase DARDEN-F-1844-EFinanceThe case examines the development and launch of an exchange-traded fund (ETF) based on JUST Capital's socially responsible corporate ranking methodologies. The case provides a market overview of Environment, Social, and Corporate Governance (ESG) and socially responsible investing (SRI), what has driven growth in those areas worldwide, and several best-practice investment approaches. Following the overview, the case describes the founding and dev...Starting at €8.20
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Bitcoin: Investment or Illusion? - Teaching Note
Allayannis, George (Yiorgos); Fernstrom, AaronTeaching Note DARDEN-F-1819TN-EFinanceTeaching note for product F-1819Starting at €0.00