Darden University of Virginia (USA)
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Trader Joe's: Navigating the Changing Seas of an Evolving Industry
Harris, Jared D.; Brooks, Carson; Tongate, JuliaCase DARDEN-S-0412StrategyTrader Joe’s, a specialized grocery retailer, occupies a successful niche market segment of selling highly valued, unique, and often quirky private-label-branded goods. Store locations, size, and in-store atmosphere contribute to a sense of distinctiveness and have created a devoted customer base. Nevertheless, Trader Joe’s faced increased competitive pressures from other competing retailers who have increasingly pushed into its competitive set. ...Starting at €8.20
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Peloton's Post-Pandemic Predicament
Harris, Jared D.; Tongate, JuliaCase DARDEN-S-0413StrategyPeloton, a manufacturer of exercise equipment and a platform for interactive fitness, combined elegant hardware, top-notch fitness classes led by world-class athletes, the largest network of subscribers in the industry, and user-to-user social connectivity that provided a more engaging experience than the usual at-home workout. The COVID-19 pandemic brought unprecedented demand for Peloton’s products, but decreased post-quarantine demand and a se...Starting at €8.20