Darden University of Virginia (USA)
- Case
Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A)
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0959-EPublished: Mar 1, 2018Reviewed: Jul 9, 2018Format: PDFPages: 7Language: English - Case
Cold Opportunity (B): The ICEHOTEL Story
Collection: Darden University of Virginia (USA)Ref.: DARDEN-ENT-0120-EPublished: Jul 30, 2009Reviewed: Feb 8, 2016Format: PDFPages: 2Language: English - Case
Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A)
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0959Published: Mar 1, 2018Reviewed: Dec 7, 2022Format: PDFPages: 7Language: - Case
Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (C)
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0961-EPublished: Mar 1, 2018Format: PDFPages: 2Language: English - Teaching Note
Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A), (B), and (C) - Teaching Note
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0959TN-EPublished: Mar 1, 2018Reviewed: Jan 3, 2019Format: PDFPages: 8Language: English - Case
Cold Opportunity (A): The Nils Bergqvist Story
Collection: Darden University of Virginia (USA)Ref.: DARDEN-ENT-0119-EPublished: Jul 30, 2009Reviewed: Feb 8, 2016Format: PDFPages: 3Language: English - Case
Cold Opportunity (C): The Absolut ICEBARS Story
Collection: Darden University of Virginia (USA)Ref.: DARDEN-ENT-0121-EPublished: Jul 30, 2009Reviewed: Feb 8, 2016Format: PDFPages: 4Language: English