Darden University of Virginia (USA)
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Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A)
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, SaraCase DARDEN-M-0959-EMarketingThis is a three-part, disguised case series. In June 2009, Diana Zanzi was hired by Ventoso Ship Supply, an Italian sailboat manufacturer, to help them understand their boats’ puzzling selling patterns. Zanzi was informed that sales rates for two higher-end boat models were especially odd. Despite one’s superior technical specifications, speed, amenities, and overall value-for-money, their higher end models were hard to sell. However, a lower-qua...Starting at €8.20
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Belton Semiconductors (B)
Laseter, Timothy M.; Murphy, Michael; Pederson, MattCase DARDEN-BP-0557Corporate GovernanceAfter more intense debate, Belton’s COO has acquiesced and agreed with the manager of a large management consulting firm on every major point. But a senior partner on the assessment, as well as the consultant’s mentor, thinks the results are disastrous.Starting at €5.74
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Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A)
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, SaraCase DARDEN-M-0959MarketingThis is a three-part, disguised case series. In June 2009, Diana Zanzi was hired by Ventoso Ship Supply, an Italian sailboat manufacturer, to help them understand their boats’ puzzling selling patterns. Zanzi was informed that sales rates for two hiStarting at €8.20
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Belton Semiconductors (A)
Laseter, Timothy M.; Murphy, Michael; Pederson, MattCase DARDEN-BP-0556Corporate GovernanceThe manager of a large management consulting firm has evaluated Belton’s operating model and recommended changes to get the organization back on its historical growth trajectory. He has led a competitive assessment, conducted extensive interviews within the company and throughout the semiconductors industry, framed a highly structured issue tree, and developed a recommended operating model and five-year road map for the company. But Belton’s COO ...Starting at €8.20
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Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (C)
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, SaraCase DARDEN-M-0961-EMarketingThis is a three-part, disguised case series. In June 2009, Diana Zanzi was hired by Ventoso Ship Supply, an Italian sailboat manufacturer, to help them understand their boats’ puzzling selling patterns. Zanzi was informed that sales rates for two higher-end boat models were especially odd. Despite one’s superior technical specifications, speed, amenities, and overall value-for-money, their higher end models were hard to sell. However, a lower-qua...Starting at €5.74
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Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A), (B), and (C) - Teaching Note
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, SaraTeaching Note DARDEN-M-0959TN-EMarketingTeaching note for product M-0959Starting at €0.00
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Belton Semiconductors (B)
Laseter, Timothy M.; Murphy, Michael; Pederson, MattCase DARDEN-BP-0557-ECorporate GovernanceAfter more intense debate, Belton’s COO has acquiesced and agreed with the manager of a large management consulting firm on every major point. But a senior partner on the assessment, as well as the consultant’s mentor, thinks the results are disastrous.Starting at €5.74