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Target: Creating a Data-Driven Product Management Organization
Siegel, Robert; Kingbo, DavidCase SGSB-SM308-EStrategyAs retail shopping has changed with the rise of e-commerce, Target Corporate, one of the largest retail stores in the United States, made the strategic decision to invest in developing a core data science and technology team to remain competitive in its physical and online shopping experiences. The company hired a team of technologists who initially worked at enhancing the company’s digital and mobile solutions, but soon began influencing the com...Starting at €8.20
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Glassdoor: The Fundraising Journey (A)
Siegel, Robert; Orleans, AmadeusCase SGSB-E673A-EEntrepreneurshipFrom his time as a young engineer at Microsoft in 1993, to the challenge of building Glassdoor from the ground up until it reached a valuation of over $1 billion, in 2018, Robert Hohman had come a long way. Now, from his spacious office with a picturesque view of Richardson Bay in Mill Valley, California, Hohman confronted one of the most important decisions of his life. Glassdoor, the company he cofounded in 2007 with Rich Barton and Tim Besse,...Starting at €8.20
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23andMe: A Virtuous Loop
Siegel, Robert; Conn, JeffreyCase SGSB-E688-EEntrepreneurshipThis case describes 23andMe CEO and cofounder Anne Wojcicki’s founding story and her recent attempts to scale the company’s direct-to-consumer genetic testing franchise while simultaneously expanding its pharmaceutical development aspirations.Starting at €8.20
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Tender
Siegel, Robert; Mansfield, ImogenCase SGSB-E752-EEntrepreneurshipThe Tender case follows the journey of Miles Parker from his early days of joining an equipment financing company as a partner to the company’s founder, through pivoting the company’s product, and working with several different investors including high-net-worth individuals and private equity.Starting at €8.20
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El enemigo está dentro
Armenta Pico, AlejandroCase IPADE-CIFE 14 C 06Business Ethics and Corporate Social ResponsibilityAntonio acepta la direccción general de una empresa que está por arrancar y pronto entra en conflicto con Gerard (Presidente del Consejo y principal accionista). El caso permite reflexionar sobre el papel de la esfera emocional en las relaciones entre peStarting at €8.20
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Affection that Heals
Armenta Pico, AlejandroCase IPADE-CIFE 15 eC 03/B-EBusiness Ethics and Corporate Social ResponsibilityFive years later, Alberto narrates how his professional dilemma was solved. Thanks to him having stayed in his place and area of highest contribution, he receives the highest distinctions, on a national level, given to his area of specialization. The outcStarting at €8.20
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Hidden Restraint
Armenta Pico, AlejandroCase IPADE-CIFE 15 eC 11-EBusiness Ethics and Corporate Social ResponsibilityGabriel is a talented person who suffers a neurological condition which affects his professional performance: hereditary hand tremors. When he has to speak in public, a spiral of nervousness activates, which drives him into an accute anxiety state. The caStarting at €8.20
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Fernando´s Unexpected Story
Armenta Pico, AlejandroCase IPADE-CIFE 15 eC 15-EBusiness Ethics and Corporate Social ResponsibilityFernando, a young undergraduate student, belongs to a wealthy family. His increasing liking of alcohol and parties begins to affect his academic performance. He has an accentuated tendency to keep his appearance. A friend decides to reproach him for thisStarting at €8.20
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José
Armenta Pico, Alejandro; Ribera AlbertoCase IPADE-CIFE 17 eC 03/E-EBusiness Ethics and Corporate Social ResponsibilityThese three cases gather interviews made to three Carlos' collaborators and show the respect and admiration they have for him. At the same time, they give clues to glimpse the inner battles that Carlos faces in his work as a manager.Starting at €8.20
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Dos mundos
Armenta Pico, AlejandroCase IPADE-CIFE 18 C 03Business Ethics and Corporate Social ResponsibilityMaría, de acuerdo con su esposo Carlos, decide interrumpir su actividad profesional para dedicarse al cuidado de sus hijos y apoyar la carrera de su marido. Años después, Carlos fallece y María se ve obligada a volver al trabajo. Al poco tiempo, alcanza lStarting at €8.20