This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Darden University of Virginia (USA)
-
The Fight Against Skyrocketing Textbook Prices (A)
Guthrie, Lance; Moore, SherriCase DARDEN-G-0638-EKnowledge and CommunicationA young graduate student finds himself in hot water when he is sued by John Wiley & Sons, Inc., for reselling textbooks overseas for a profit. This case explores the first-sale doctrine-a section of the Copyright Act of 1976-as well as citation of three additional decisions. The B case reveals the Supreme Court verdict. This case is used in a business law course elective at the McIntire School of Commerce.Starting at €8.20
-
The Fight Against Skyrocketing Textbook Prices (B)
Guthrie, Lance; Moore, SherriCase DARDEN-G-0639-EKnowledge and CommunicationA young graduate student finds himself in hot water when he is sued by John Wiley & Sons, Inc., for reselling textbooks overseas for a profit. This case explores the first-sale doctrine-a section of the Copyright Act of 1976-as well as citation of three additional decisions. The B case reveals the Supreme Court verdict. This case is used in a business law course elective at the McIntire School of Commerce.Starting at €5.74
-
BP in Russia: Bad Partners or Bad Partnerships? (A)
Spekman, Robert E.; Linetsky, ZuriCase DARDEN-M-0819-EMarketingThis case pairing is used in Darden's "Business to Business Marketing" course elective. Following the Deepwater Horizon oil spill, BP seeks to expand its assets and revenues, so it looks to Russia, but a planned alliance with a Russian state-owned oil company is thwarted by objections from another Russian oil partner. This case maps BP's strategic alliances and illustrates the importance of alliance management. This is the first part of a two-par...Starting at €8.20
-
BP in Russia: Bad Partners or Bad Partnerships? (B)
Spekman, Robert E.; Linetsky, ZuriCase DARDEN-M-0845-EMarketingThis second part of a two-part case provides the epilogue to the story of BP's conflicts with Russian oil partners and underscores the importance of alliance management.Starting at €5.74
-
BP in Russia: Bad Partners or Bad Partnerships? (A) and (B) - Teaching Note
Spekman, Robert E.; Linetsky, ZuriTeaching Note DARDEN-M-0819TN-EMarketingTeaching note for product M-0819Starting at €0.00